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Exam 5: Understanding Consumer Behavior

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Question 101

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In the VALS framework,consumers motivated by ideals are guided by knowledge and principle.__________ choose familiar products and brands,favor American-made products,and are generally brand loyal.

A) Believers
B) Thinkers
C) Makers
D) Experiencers
E) Achievers

F) C) and E)
G) A) and B)

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Question 102

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The most frequently used determinants of social class are

A) lifestyle,behavior patterns,and values.
B) occupation,education,and source of income.
C) lifestyle,education,and income.
D) education,ancestry,and income.
E) income,family background,and occupation.

F) A) and B)
G) All of the above

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Question 103

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Subliminal perception refers to

In the Maslow hierarchy of needs,those needs which are basic to survival and which must be satisfied first are referred to as

Considerable research has documented that in many product categories,consumers are unable to distinguish among brands when given blind tests (i.e. ,taste or other use of the products without labels) .Such products include soft drinks,coffee,and cosmetics.Nonetheless,even when prices are similar,consumers have strong preferences for specific brands of these product categories.They may buy these out of habit,which is the basis of

Another name for the analysis of consumer lifestyles is called __________.

Among the three racial/ethnic subcultures in the United States,African Americans rank as __________ in terms of spending power.

A brand community refers to

In Figure 5-3 above,column "B" represents which of the following in terms of consumer involvement and product knowledge?

There are five stages in the consumer purchase decision process.The fourth stage is __________.

The feeling of postpurchase psychological tension or anxiety consumers may experience when faced with two or more highly attractive alternatives is referred to as

Which of the following statements about Groupon is most accurate?

Casey's girlfriend will celebrate her birthday next week,so he needs to buy her a gift.He remembers the brand of watch that she wears and considers if she would like a new one by the same maker.This is an example of what part of the consumer purchase decision process?

An example of a marketer-dominated source of information consulted during an external search would include

In the United States,there are two major political parties whose members disagree with each other on a variety of issues.Both Republicans and Democrats view one another as being part of a(n) __________ group.

A person's ability to perceive differences in stimuli is referred to as

Five situational influences have an impact on a consumer's purchase decision process.They are: purchase task,__________,physical surroundings,temporal effects,and antecedent states.

In the VALS framework,consumers motivated by achievement look for products and services that demonstrate success to their peers or to a peer group they aspire to.One segment of the two achievement-motivated groups,known as __________,have a busy,goal-directed lifestyle and a deep commitment to career and family.Image is important to them.

VALS creates profiles of people based on their primary motivation and resources.In the VALS framework above,"B" refers to

The process by which an individual selects,organizes,and interprets information to create a meaningful picture of the world is referred to as __________.