Question 1

is an avid mystery reader and has decided to purchase a mystery book for her best friend.Since the two friends enjoy the same types of mysteries,Amy knows exactly which book her friend would like.When Amy was scanning her memory for various mystery book authors,she was engaged in

Accepted Answer

A)   problem recognition.
B)   an internal search.
C)   an external search.
D)   a purchase task.
E)   the creation of an antecedent state.F) C) and E)
G) A) and C)

Question 2

Relatively permanent,homogenous divisions in a society into which people sharing similar values,interests,and behavior can be grouped is referred to as a ____________.

Accepted Answer

A)   subculture
B)   social class
C)   reference group
D)   family unit
E)   householdF) A) and B)
G) A) and C)

Question 3

Ford Escape uses hybrid fuel technology to deliver more power,convenience,prestige,and fuel economy than non-hybrid cars.The attributes listed for the Ford Escape are those that consumers consider when assessing the car.These attributes are a consumer's

Accepted Answer

A)   hot buttons.
B)   informational alternatives.
C)   evaluative criteria.
D)   buying-decision choices.
E)   consumer attributes.F) B) and C)
G) A) and E)

Question 4

Which of the following is the largest subculture in the United States?

Accepted Answer

A)   Asian American
B)   Hispanics
C)   Caucasian
D)   African American
E)   Native AmericanF) B) and E)
G) All of the above

Question 5

question "How long is the warranty for this new Frigidaire dishwasher?" would be asked during the __________ stage in the consumer purchase decision process.

Accepted Answer

A)   problem recognition
B)   alternative evaluation
C)   information search
D)   purchase decision
E)   comparisonF) A) and E)
G) A) and B)

Question 6

Which of the following statements concerning evaluative criteria is most accurate?

Accepted Answer

A)   If the alternatives in a consideration set don't really satisfy them, people are not willing to continue the information search.
B)   Consumers often have several criteria for evaluating products.
C)   Evaluative criteria represent objective rather than subjective attributes.
D)   Evaluative criteria represent subjective rather than objective attributes.
E)   Ultimately, the most important evaluative criterion is price.F) B) and C)
G) A) and B)

Question 7

According to Figure 5-1 above,the point at which you would exchange money for your sandwich of corned beef on rye would be found in stage __________.

Accepted Answer

A)   "A"
B)   "B"
C)   "C"
D)   "D"
E)   "E"F) B) and C)
G) All of the above

Question 8

the VALS framework,each consumer segment exhibits unique media preferences.Which segment would be the most likely to visit Internet chat rooms?

Accepted Answer

A)   Experiencers
B)   Believers
C)   Thinkers
D)   Survivors
E)   MakersF) A) and B)
G) All of the above

Question 9

Consumers' ability to perceive taste differences in chocolate bars is an example of

Accepted Answer

A)   cognitive dissonance.
B)   stimulus discrimination.
C)   selective retention.
D)   selective comprehension.
E)   stimulus generalization.F) A) and E)
G) D) and E)

Question 10

There are five stages in the consumer purchase decision process.The fourth stage is __________.

Accepted Answer

A)   information search
B)   purchase decision
C)   alternative evaluation
D)   postpurchase behavior
E)   problem recognitionF) A) and D)
G) B) and C)

Question 11

Social class refers to

Accepted Answer

A)   groups of people to whom an individual looks as a basis for self-appraisal or as a source of personal standards.
B)   a mode of living that is defined by how people choose to spend their discretionary income and leisure time.
C)   subgroups within the larger, or national, culture with unique values, ideas, and attitudes.
D)   relatively permanent, homogenous divisions in a society in which people sharing similar values, interests, and behavior can be grouped.
E)   a mode of living that is identified by how people spend their time and resources, what they consider important in their environment, and what they think of themselves and the world around them.F) All of the above
G) None of the above

Question 12

an attempt to sell more soft drinks and popcorn,a theater owner embedded very brief messages during the movie trailers before showing the feature film.The messages,which flashed on the screen for such a short time that moviegoers were not consciously aware of the messages,urged consumers to "Drink Coke" and to "Eat Popcorn." Research showed the messages were largely ineffective.This example suggests that

Accepted Answer

A)   selective perception overrides advertising messages.
B)   selective exposure is difficult for marketers to surmount.
C)   subliminal messages may have limited effects on behavior.
D)   subliminal perception enables marketers to take advantage of consumers.
E)   the messages violated the concept of selective comprehension.F) D) and E)
G) C) and D)

Question 13

have just purchased a Samsung Galaxy S tablet device.As you head home from the store,you brood about whether your choice was right or whether you should have bought an Apple iPad 2 after seeing an ad for it on TV.This is most likely an example of

Accepted Answer

A)   indecisiveness.
B)   cognitive dissonance.
C)   postpurchase stress.
D)   market anxiety.
E)   extended problem solving.F) A) and D)
G) B) and E)

Question 14

crowded aisles in retail stores at holiday time may cause shoppers to lose patience and decide on their purchases with far less thought than they otherwise would due to being uncomfortable.This situation is most closely related to which of the following situational influences?

Accepted Answer

A)   purchase task
B)   social surroundings
C)   physical surroundings
D)   temporal effects
E)   spatial surroundingsF) C) and E)
G) C) and D)

Question 15

marketing,advertisements or salespeople can activate a consumer's purchase decision process by

Accepted Answer

A)   creating a sense of fear or guilt.
B)   manipulating a customer's want into a need.
C)   promising product attributes that exceed the actual product potential.
D)   showing the shortcomings of competing (or currently owned)  products.
E)   shifting the consumer's focus from internal search to external search.F) D) and E)
G) None of the above

Question 16

Using the same brand name for different products,such as Tylenol Cold & Flu and Tylenol P.M.,is an example of

Accepted Answer

A)   selective comprehension.
B)   selective retention.
C)   stimulus discrimination.
D)   stimulus generalization.
E)   routine problem solving.F) All of the above
G) A) and B)

Question 17

Figure 5-4
-Figure 5-4 above,"B" represents the __________ influences that can affect the consumer purchase decision process.

Accepted Answer

A)   economic
B)   situational
C)   environmental
D)   marketing mix
E)   market dominatedF) All of the above
G) A) and E)

Question 18

Those needs that are represented by the need for achievement,status,prestige,and self-respect are referred to as __________ needs.

Accepted Answer

A)   physiological
B)   safety
C)   social
D)   personal
E)   self-actualizationF) B) and E)
G) C) and D)

Question 19

Figure 5-5
-According to Figure 5-5 above,the need for freedom from harm and financial security would be found in what level of the hierarchy of needs?

Accepted Answer

A)   "A"
B)   "B"
C)   "C"
D)   "D"
E)   "E"F) B) and D)
G) A) and C)

Question 20

Self-concept refers to

Accepted Answer

A)   the degree to which a person is influenced by situational influences.
B)   the need for personal fulfillment.
C)   the way people see themselves and the way they believe others see them.
D)   the degree to which a person trusts his or her own judgment in a purchase situation.
E)   the way people see others.F) A) and B)
G) B) and C)

Exam 5: Understanding Consumer Behavior

have just purchased a Samsung Galaxy S tablet device.As you head home from the store,you brood about whether your choice was right or whether you should have bought an Apple iPad 2 after seeing an ad for it on TV.This is most likely an example of

Correct Answer
verified

According to Figure 5-1 above,the point at which you would exchange money for your sandwich of corned beef on rye would be found in stage __________.

Correct Answer
verified

Which of the following is the largest subculture in the United States?

Correct Answer
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Consumers' ability to perceive taste differences in chocolate bars is an example of

Correct Answer
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Social class refers to

Correct Answer
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Figure 5-5 -According to Figure 5-5 above,the need for freedom from harm and financial security would be found in what level of the hierarchy of needs?

Correct Answer
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Which of the following statements concerning evaluative criteria is most accurate?

Correct Answer
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Figure 5-4 -Figure 5-4 above,"B" represents the __________ influences that can affect the consumer purchase decision process.

Correct Answer
verified

Using the same brand name for different products,such as Tylenol Cold & Flu and Tylenol P.M.,is an example of

Correct Answer
verified

Relatively permanent,homogenous divisions in a society into which people sharing similar values,interests,and behavior can be grouped is referred to as a ____________.

Correct Answer
verified

question "How long is the warranty for this new Frigidaire dishwasher?" would be asked during the __________ stage in the consumer purchase decision process.

Correct Answer
verified

the VALS framework,each consumer segment exhibits unique media preferences.Which segment would be the most likely to visit Internet chat rooms?

Correct Answer
verified

Those needs that are represented by the need for achievement,status,prestige,and self-respect are referred to as __________ needs.

Correct Answer
verified

is an avid mystery reader and has decided to purchase a mystery book for her best friend.Since the two friends enjoy the same types of mysteries,Amy knows exactly which book her friend would like.When Amy was scanning her memory for various mystery book authors,she was engaged in

Correct Answer
verified

There are five stages in the consumer purchase decision process.The fourth stage is __________.

Correct Answer
verified

Ford Escape uses hybrid fuel technology to deliver more power,convenience,prestige,and fuel economy than non-hybrid cars.The attributes listed for the Ford Escape are those that consumers consider when assessing the car.These attributes are a consumer's

Correct Answer
verified

Correct Answer
verified

marketing,advertisements or salespeople can activate a consumer's purchase decision process by

Correct Answer
verified

Self-concept refers to

Correct Answer
verified

crowded aisles in retail stores at holiday time may cause shoppers to lose patience and decide on their purchases with far less thought than they otherwise would due to being uncomfortable.This situation is most closely related to which of the following situational influences?

Correct Answer
verified

Exam 5: Understanding Consumer Behavior

have just purchased a Samsung Galaxy S tablet device.As you head home from the store,you brood about whether your choice was right or whether you should have bought an Apple iPad 2 after seeing an ad for it on TV.This is most likely an example of

Correct AnswerverifiedShow Answer

According to Figure 5-1 above,the point at which you would exchange money for your sandwich of corned beef on rye would be found in stage __________.

Correct AnswerverifiedShow Answer

Which of the following is the largest subculture in the United States?

Correct AnswerverifiedShow Answer

Consumers' ability to perceive taste differences in chocolate bars is an example of

Correct AnswerverifiedShow Answer

Social class refers to

Correct AnswerverifiedShow Answer

Figure 5-5 -According to Figure 5-5 above,the need for freedom from harm and financial security would be found in what level of the hierarchy of needs?

Correct AnswerverifiedShow Answer

Which of the following statements concerning evaluative criteria is most accurate?

Correct AnswerverifiedShow Answer

Figure 5-4 -Figure 5-4 above,"B" represents the __________ influences that can affect the consumer purchase decision process.

Correct AnswerverifiedShow Answer

Using the same brand name for different products,such as Tylenol Cold & Flu and Tylenol P.M.,is an example of

Correct AnswerverifiedShow Answer

Relatively permanent,homogenous divisions in a society into which people sharing similar values,interests,and behavior can be grouped is referred to as a ____________.

Correct AnswerverifiedShow Answer

question "How long is the warranty for this new Frigidaire dishwasher?" would be asked during the __________ stage in the consumer purchase decision process.

Correct AnswerverifiedShow Answer

the VALS framework,each consumer segment exhibits unique media preferences.Which segment would be the most likely to visit Internet chat rooms?

Correct AnswerverifiedShow Answer

Those needs that are represented by the need for achievement,status,prestige,and self-respect are referred to as __________ needs.

Correct AnswerverifiedShow Answer

is an avid mystery reader and has decided to purchase a mystery book for her best friend.Since the two friends enjoy the same types of mysteries,Amy knows exactly which book her friend would like.When Amy was scanning her memory for various mystery book authors,she was engaged in

Correct AnswerverifiedShow Answer

There are five stages in the consumer purchase decision process.The fourth stage is __________.

Correct AnswerverifiedShow Answer

Ford Escape uses hybrid fuel technology to deliver more power,convenience,prestige,and fuel economy than non-hybrid cars.The attributes listed for the Ford Escape are those that consumers consider when assessing the car.These attributes are a consumer's

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

marketing,advertisements or salespeople can activate a consumer's purchase decision process by

Correct AnswerverifiedShow Answer

Self-concept refers to

Correct AnswerverifiedShow Answer

crowded aisles in retail stores at holiday time may cause shoppers to lose patience and decide on their purchases with far less thought than they otherwise would due to being uncomfortable.This situation is most closely related to which of the following situational influences?

Correct AnswerverifiedShow Answer

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