Question 1

Friendship in the Maslow hierarchy of needs is an example of a __________ need.

Accepted Answer

A)  self-actualization
B)  personal
C)  social
D)  safety
E)  physiologicalF) D) and E)
G) B) and C)

Question 2

In the VALS framework, the segment with the most abundant resources, known as __________, includes successful, sophisticated, take-charge people with high self-esteem and resources of all kinds.

Accepted Answer

A)  Experiencers
B)  Innovators
C)  Makers
D)  Achievers
E)  StriversF) None of the above
G) All of the above

Question 3

The actions a person takes in purchasing and using products and services, including the mental and social processes that come before and after these actions, are referred to as

Accepted Answer

A)  purchase intentions.
B)  market research.
C)  consumer behavior.
D)  consumer conduct.
E)  purchase protocols.F) A) and E)
G) All of the above

Question 4

Relatives and friends whom the consumer trusts are known as __________ sources of external information.

Accepted Answer

A)  relational
B)  marketer-dominated
C)  personal
D)  stakeholder
E)  publicF) None of the above
G) B) and C)

Question 5

The fifth stage in the consumer purchase decision process involves comparing the product or service purchased by buyers with their expectations to determine whether they are either satisfied or dissatisfied. What is this stage called?

Accepted Answer

A)  postpurchase behavior
B)  alternative evaluation
C)  purchase decision
D)  problem recognition
E)  information searchF) A) and C)
G) C) and E)

Question 6

The fear of physical harm, the size of financial outlay required to buy the product, product performance, and even the lack of approval of friends can all contribute to

Accepted Answer

A)  consumer angst.
B)  cognitive dissonance.
C)  purchase anxiety.
D)  perceived risk.
E)  consumer cynicism.F) A) and B)
G) A) and E)

Question 7

People to whom an individual looks as a basis for self-appraisal or as a source of personal standards are referred to as

Accepted Answer

A)  action-oriented consumers.
B)  spokespersons.
C)  opinion leaders.
D)  social classes.
E)  reference groups.F) B) and C)
G) A) and D)

Question 8

During the consumer purchase decision process, an individual at the __________ stage will perceive differences between his or her ideal and actual situations big enough to trigger a decision.

Accepted Answer

A)  problem recognition
B)  alternative evaluation
C)  cognitive dissonance
D)  information search
E)  postpurchase behaviorF) A) and B)
G) A) and C)

Question 9

In __________, consumers typically seek only a few information sources about several sellers and their brands, and may identify and evaluate several criteria or attributes for each brand that eventually will comprise the consideration set.

Accepted Answer

A)  limited problem solving
B)  extended problem solving
C)  short-term problem solving
D)  routine problem solving
E)  relational problem solvingF) B) and E)
G) B) and C)

Question 10

Marketers use three approaches to try to change consumer attitudes toward products and brands: (1)  changing beliefs about the extent to which a brand has certain attributes; (2)  __________; and (3)  adding new attributes to the product.

Accepted Answer

A)  reinforcing the consumers' sense of self confidence in making wise purchase decisions
B)  actively educating consumers about the product's competitive advantages
C)  changing the perceived importance of attributes
D)  refocusing a consumer's attention from one attribute to another
E)  denigrating the attributes of competitors' productsF) A) and C)
G) A) and E)

Question 11

Which of the following statements about how women buy new cars today is most accurate?

Accepted Answer

A)  Women have definite likes or dislikes when buying a new car, but they don't feel comfortable expressing their opinions.
B)  Most women actually enjoy the price negotiation process.
C)  The issue of "speed" is an important factor to men but not really important to women.
D)  Women are more likely to make their new car purchase selection as a result of information provided by a friend or a relative than from promotional information.
E)  Women care more about exterior styles and lines and men are more concerned with cargo space and gas mileageF) All of the above
G) A) and B)

Question 12

You will be graduating soon and have been offered what you consider the job of your dreams. The new position, however, requires some traveling so you will need a car. You currently do not have one. What decision process will you go through to purchase an automobile?

Accepted Answer

This purchase would require five purchas...

Question 13

The back of a box of Hinode Harvest Blend rice mix suggests cooking with chicken broth for added flavor. This is an example of

Accepted Answer

A)  using a behavioral learning technique.
B)  reducing perceived risk.
C)  creating stimulus generalization.
D)  using a cognitive learning technique.
E)  using an attitudinal learning techniqueF) All of the above
G) C) and D)

Question 14

In the VALS framework, consumers can have abundant or minimal level of psychological, physical, and material resources. One segment with minimal resources, known as __________, focus on meeting basic needs (safety and security)  rather than fulfilling desires.

Accepted Answer

A)  Thinkers
B)  Innovators
C)  Makers
D)  Survivors
E)  StriversF) D) and E)
G) A) and C)

Question 15

Which of the following is a strategy for a market leader (rather than a market challenger)  when marketing a low-involvement product?

Accepted Answer

A)  use sales promotion such as free samples, coupons, and rebates to encourage trial of their brand
B)  link their brand attributes with high-involvement issues
C)  use Internet search engines such as Google to assist buyers
D)  use advertising messages that focus on getting the brand into a consumer's consideration set
E)  use repetitive advertising messages that reinforce a consumer's knowledge or assure buyers they made the right choiceF) A) and E)
G) C) and E)

Question 16

How do selective perception, selective exposure, selective comprehension, and selective retention differ?

Accepted Answer

Perception is the process by which an in...

Question 17

When a response elicited by one stimulus becomes applicable to another stimulus, it is called

Accepted Answer

A)  selective comprehension.
B)  selective retention.
C)  stimulus generalization.
D)  stimulus discrimination.
E)  routine problem solving.F) A) and B)
G) B) and E)

Question 18

Claire has just told her best friend, "I'm so glad I bought the Samsung Galaxy S5 rather than those other smartphones I was considering. Look at this incredible display, and the battery stays charged forever." Which stage of the consumer purchase decision process does Claire's conversation identify?

Accepted Answer

A)  problem recognition
B)  information search
C)  alternative evaluation
D)  purchase decision
E)  postpurchase behaviorF) A) and D)
G) B) and E)

Question 19

In the Maslow hierarchy of needs, water, food, and oxygen would be considered __________ needs.

Accepted Answer

A)  psychological
B)  safety
C)  social
D)  personal
E)  physiologicalF) C) and D)
G) A) and B)

Question 20

Which of the following statements about Asian American buying patterns is most accurate?

Accepted Answer

A)  There is no real diversity among Asian American subcultures.
B)  Assimilated Asian Americans exhibit buying patterns that are very different from the typical American consumer.
C)  Because McDonald's standardizes its products across all cultures, it does not actively market to Asian Americans.
D)  The Asian American subculture is the most entrepreneurial in the United States.
E)  Consumer research on Asian Americans suggests individuals and families divide into three groups - assimilated, non-assimilated, and recent immigrants.F) B) and C)
G) B) and E)

Exam 4: Understanding Consumer Behavior

People to whom an individual looks as a basis for self-appraisal or as a source of personal standards are referred to as

Correct AnswerverifiedShow Answer

The actions a person takes in purchasing and using products and services, including the mental and social processes that come before and after these actions, are referred to as

Correct AnswerverifiedShow Answer

Which of the following is a strategy for a market leader (rather than a market challenger) when marketing a low-involvement product?

Correct AnswerverifiedShow Answer

During the consumer purchase decision process, an individual at the __________ stage will perceive differences between his or her ideal and actual situations big enough to trigger a decision.

Correct AnswerverifiedShow Answer

The fear of physical harm, the size of financial outlay required to buy the product, product performance, and even the lack of approval of friends can all contribute to

Correct AnswerverifiedShow Answer

Which of the following statements about Asian American buying patterns is most accurate?

Correct AnswerverifiedShow Answer

In the VALS framework, the segment with the most abundant resources, known as __________, includes successful, sophisticated, take-charge people with high self-esteem and resources of all kinds.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Relatives and friends whom the consumer trusts are known as __________ sources of external information.

Correct AnswerverifiedShow Answer

When a response elicited by one stimulus becomes applicable to another stimulus, it is called

Correct AnswerverifiedShow Answer

You will be graduating soon and have been offered what you consider the job of your dreams. The new position, however, requires some traveling so you will need a car. You currently do not have one. What decision process will you go through to purchase an automobile?

Correct AnswerverifiedThis purchase would require five purchas...View AnswerShow Answer

How do selective perception, selective exposure, selective comprehension, and selective retention differ?

Correct AnswerverifiedPerception is the process by which an in...View AnswerShow Answer

The back of a box of Hinode Harvest Blend rice mix suggests cooking with chicken broth for added flavor. This is an example of

Correct AnswerverifiedShow Answer

Marketers use three approaches to try to change consumer attitudes toward products and brands: (1) changing beliefs about the extent to which a brand has certain attributes; (2) __________; and (3) adding new attributes to the product.

Correct AnswerverifiedShow Answer

In the Maslow hierarchy of needs, water, food, and oxygen would be considered __________ needs.

Correct AnswerverifiedShow Answer

Friendship in the Maslow hierarchy of needs is an example of a __________ need.

Correct AnswerverifiedShow Answer

In __________, consumers typically seek only a few information sources about several sellers and their brands, and may identify and evaluate several criteria or attributes for each brand that eventually will comprise the consideration set.

Correct AnswerverifiedShow Answer

Which of the following statements about how women buy new cars today is most accurate?

Correct AnswerverifiedShow Answer

In the VALS framework, consumers can have abundant or minimal level of psychological, physical, and material resources. One segment with minimal resources, known as __________, focus on meeting basic needs (safety and security) rather than fulfilling desires.

Correct AnswerverifiedShow Answer

The fifth stage in the consumer purchase decision process involves comparing the product or service purchased by buyers with their expectations to determine whether they are either satisfied or dissatisfied. What is this stage called?

Correct AnswerverifiedShow Answer

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This purchase would require five purchas...
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Perception is the process by which an in...
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