Question 1

The purpose of the Robinson-Patman Act is to

Accepted Answer

A)   outlaw price discrimination for purchasers of the same product.
B)   encourage pure competition.
C)   protect inventors from having their intellectual property stolen.
D)   repeal the Sherman Antitrust Act.
E)   provide incentives for interstate commerce.F) A) and B)
G) A) and C)

Question 2

Profit responsibility,societal responsibility,and stakeholder responsibility are three concepts of

Accepted Answer

A)   cause marketing.
B)   moral idealism.
C)   social responsibility.
D)   utilitarianism.
E)   green marketing.F) C) and D)
G) A) and C)

Question 3

Laws refer to

Accepted Answer

A)   a specific set of behaviors a given society considers to be ethical.
B)   society's values and standards that are enforceable in the courts.
C)   the agreed upon codes of behavior for a given nation, community, religious group, or family.
D)   written documentation of a prescribed set of attitudes, beliefs, and values.
E)   a code of ethics that defines what may be done in specific business circumstances.F) A) and D)
G) A) and E)

Question 4

All of the following are examples of economic espionage except which?

Accepted Answer

A)   wiretapping.
B)   trespassing.
C)   bribery.
D)   searching a competitor's trash.
E)   noncompete clause employment contract violations.F) A) and E)
G) A) and B)

Question 5

The restrictions that state and federal laws place on business with regard to the conduct of its activities are referred to as

Accepted Answer

A)   jurisprudence.
B)   competitive constraints.
C)   barriers to entry.
D)   restraints of trade.
E)   regulation.F) C) and E)
G) C) and D)

Question 6

Who said the following: "There is one and only one social responsibility of business-to use its resources and engage in activities designed to increase its profits so long as it stays within the rules of the game,which is to say,engages in open and free competition without deception or fraud"?

Accepted Answer

A)   Federal Reserve Chairman Ben Bernanke
B)   Nobel Laureate Paul Krugman
C)   President Barack Obama
D)   Nobel Laureate Milton Friedman
E)   President Ronald ReaganF) None of the above
G) A) and C)

Question 7

The 50 million people of the population born between 1965 and 1976,also called the baby bust,refers to

Accepted Answer

A)   Generation X.
B)   millennials.
C)   Generation Y.
D)   Generation Z.
E)   baby boomers.F) A) and E)
G) B) and D)

Question 8

Factors influencing personal moral philosophy and ethical behavior include societal culture and norms,business culture and industry practices,and

Accepted Answer

A)   religious beliefs and practices.
B)   corporate culture and expectations.
C)   national and regional legislation.
D)   universal core values.
E)   the universal concept of good versus evil.F) B) and C)
G) C) and E)

Question 9

Define green marketing and provide an example.

Accepted Answer

Green marketing refers to a company's ma...

Question 10

Which of the following laws has the purpose of protecting competition?

Accepted Answer

A)   Prevention and Enforcement Act
B)   Clayton Act
C)   Federal Trade Commission Act
D)   Fair Trade Act
E)   Unfair Practices ActF) B) and E)
G) B) and D)

Question 11

The total amount of money made in one year by a person,household,or family unit is referred to as __________ income.

Accepted Answer

A)   government
B)   discretionary
C)   disposable
D)   gross
E)   summativeF) A) and B)
G) A) and C)

Question 12

Identify and describe the two types of personal moral philosophy.

Accepted Answer

Ultimately,ethical choices are based on ...

Question 13

When a firm or business displays the Better Business Bureau (BBB) Accredited Business logo on its store window or website,it assures consumers that

Accepted Answer

A)   the company's products comply with current safety standards set by the Consumer Product Safety Commission.
B)   it is a member of a voluntary alliance of companies whose goal is to help maintain fair business practices.
C)   the firm has met the standards for qualification as a green marketing firm.
D)   the firm takes a proactive stance on diversity in the workplace.
E)   the company incorporates sustainable business practices.F) B) and E)
G) C) and D)

Question 14

When the charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products,this marketing practice is referred to as

Accepted Answer

A)   marketing philanthropy.
B)   marketing allegiance.
C)   relationship marketing.
D)   transactional marketing.
E)   cause marketing.F) A) and C)
G) None of the above

Question 15

In an inflationary economy,the cost to produce and buy products and services __________ as prices __________.

Accepted Answer

A)   increases; increase
B)   increases; decrease
C)   decreases; increase
D)   decreases; decrease
E)   does not change; increaseF) C) and D)
G) C) and E)

Question 16

The demographic characteristics of the population and its culture are referred to as

Accepted Answer

A)   attitudinal forces.
B)   psychographic forces.
C)   social forces.
D)   cultural forces.
E)   market forces.F) A) and C)
G) A) and D)

Question 17

During the holiday shopping season,many online retailers offer buyers price reductions,coupons,two-for-one deals,or free delivery.This is because these retailers operate in __________ environment.

Accepted Answer

A)   a pure competition
B)   an oligopoly
C)   a monopolistic competition
D)   a monopoly
E)   a marginal competitionF) B) and E)
G) A) and B)

Question 18

The description of a population according to selected characteristics such as age,gender,ethnicity,income,and occupation is referred to as

Accepted Answer

A)   consumer group profiling.
B)   demographics.
C)   behavioral analysis.
D)   psychographics.
E)   statistical analysis.F) B) and C)
G) A) and D)

Question 19

Demographic characteristics that describe a population include all of the following except which?

Accepted Answer

A)   income.
B)   age.
C)   occupation.
D)   zip code.
E)   ethnicity.F) A) and B)
G) A) and C)

Question 20

Six executives of Tyson Foods,one of the world's largest poultry,beef,and pork processors,were arrested for the illegal smuggling of undocumented foreign workers into the United States to work at Tyson plants.Based on this information,Tyson's violations may have been the result of __________,one of the major reasons some company employees engage in unethical behavior.

Accepted Answer

A)   a mission statement that is too broad
B)   the absence of a written core values statement
C)   the absence of whistle-blowers
D)   top management's behavior
E)   the absence of a stakeholder code of ethicsF) B) and C)
G) A) and E)

Exam 3: Understanding the Marketing Environment,ethical Behavior,and Social Responsibility

When a firm or business displays the Better Business Bureau (BBB) Accredited Business logo on its store window or website,it assures consumers that

Correct Answer
verified

Profit responsibility,societal responsibility,and stakeholder responsibility are three concepts of

Correct Answer
verified

All of the following are examples of economic espionage except which?

Correct Answer
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Identify and describe the two types of personal moral philosophy.

Correct Answer
verified
Ultimately,ethical choices are based on ...
View Answer

When the charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products,this marketing practice is referred to as

Correct Answer
verified

In an inflationary economy,the cost to produce and buy products and services as prices .

Correct Answer
verified

The restrictions that state and federal laws place on business with regard to the conduct of its activities are referred to as

Correct Answer
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Which of the following laws has the purpose of protecting competition?

Correct Answer
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The description of a population according to selected characteristics such as age,gender,ethnicity,income,and occupation is referred to as

Correct Answer
verified

The 50 million people of the population born between 1965 and 1976,also called the baby bust,refers to

Correct Answer
verified

Laws refer to

Correct Answer
verified

During the holiday shopping season,many online retailers offer buyers price reductions,coupons,two-for-one deals,or free delivery.This is because these retailers operate in __________ environment.

Correct Answer
verified

Demographic characteristics that describe a population include all of the following except which?

Correct Answer
verified

Factors influencing personal moral philosophy and ethical behavior include societal culture and norms,business culture and industry practices,and

Correct Answer
verified

Define green marketing and provide an example.

Correct Answer
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Green marketing refers to a company's ma...
View Answer

The total amount of money made in one year by a person,household,or family unit is referred to as __________ income.

Correct Answer
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Who said the following: "There is one and only one social responsibility of business-to use its resources and engage in activities designed to increase its profits so long as it stays within the rules of the game,which is to say,engages in open and free competition without deception or fraud"?

Correct Answer
verified

Correct Answer
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The purpose of the Robinson-Patman Act is to

Correct Answer
verified

The demographic characteristics of the population and its culture are referred to as

Correct Answer
verified

Exam 3: Understanding the Marketing Environment,ethical Behavior,and Social Responsibility

When a firm or business displays the Better Business Bureau (BBB) Accredited Business logo on its store window or website,it assures consumers that

Correct AnswerverifiedShow Answer

Profit responsibility,societal responsibility,and stakeholder responsibility are three concepts of

Correct AnswerverifiedShow Answer

All of the following are examples of economic espionage except which?

Correct AnswerverifiedShow Answer

Identify and describe the two types of personal moral philosophy.

Correct AnswerverifiedUltimately,ethical choices are based on ...View AnswerShow Answer

When the charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products,this marketing practice is referred to as

Correct AnswerverifiedShow Answer

In an inflationary economy,the cost to produce and buy products and services __________ as prices __________.

Correct AnswerverifiedShow Answer

The restrictions that state and federal laws place on business with regard to the conduct of its activities are referred to as

Correct AnswerverifiedShow Answer

Which of the following laws has the purpose of protecting competition?

Correct AnswerverifiedShow Answer

The description of a population according to selected characteristics such as age,gender,ethnicity,income,and occupation is referred to as

Correct AnswerverifiedShow Answer

The 50 million people of the population born between 1965 and 1976,also called the baby bust,refers to

Correct AnswerverifiedShow Answer

Laws refer to

Correct AnswerverifiedShow Answer

During the holiday shopping season,many online retailers offer buyers price reductions,coupons,two-for-one deals,or free delivery.This is because these retailers operate in __________ environment.

Correct AnswerverifiedShow Answer

Demographic characteristics that describe a population include all of the following except which?

Correct AnswerverifiedShow Answer

Factors influencing personal moral philosophy and ethical behavior include societal culture and norms,business culture and industry practices,and

Correct AnswerverifiedShow Answer

Define green marketing and provide an example.

Correct AnswerverifiedGreen marketing refers to a company's ma...View AnswerShow Answer

The total amount of money made in one year by a person,household,or family unit is referred to as __________ income.

Correct AnswerverifiedShow Answer

Who said the following: "There is one and only one social responsibility of business-to use its resources and engage in activities designed to increase its profits so long as it stays within the rules of the game,which is to say,engages in open and free competition without deception or fraud"?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

The purpose of the Robinson-Patman Act is to

Correct AnswerverifiedShow Answer

The demographic characteristics of the population and its culture are referred to as

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
verified
Ultimately,ethical choices are based on ...
View Answer

Correct Answer
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In an inflationary economy,the cost to produce and buy products and services as prices .

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Green marketing refers to a company's ma...
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