Question 1

In behavioral learning,__________ is a stimulus or symbol perceived by consumers.

Accepted Answer

A)   a drive
B)   a cue
C)   an attitude
D)   a response
E)   a reinforcementF) B) and D)
G) B) and C)

Question 2

An ad for Conesco's life insurance asks the question,"How do you plan on supporting your family after you pass away? " The ad shows a tombstone with a sign that offers the face of the stone as ad space.The ad is intended to appeal to which of the Maslow hierarchy of needs?

Accepted Answer

A)   physiological needs
B)   safety needs
C)   social needs
D)   personal needs
E)   self-actualization needsF) A) and C)
G) A) and D)

Question 3

A brand community refers to

Accepted Answer

A)   the relatively permanent, homogeneous divisions in a society that consists of people who share similar values, interests, behaviors, and brands.
B)   a specialized group of consumers with a structured set of relationships involving a particular brand, fellow customers of that brand, and the product in use.
C)   people to whom an individual looks as a basis for purchasing particular brands.
D)   those buyers who, through the size of their purchases, affect where marketing dollars will be spent on a particular brand.
E)   those brands with whom a person does not wish to be identified.F) C) and D)
G) A) and E)

Question 4

Anheuser-Busch's agricultural products division sells eight varieties of California-grown rice,each with a different Asian label to cover a range of nationalities and tastes.Anheuser-Busch is recognizing the diversity of the Asian American _____________ in the United States.

Accepted Answer

A)   agricultural trends
B)   influence
C)   entrepreneurialism
D)   subculture
E)   assimilationF) A) and C)
G) B) and D)

Question 5

Perceived risk is

Accepted Answer

A)   an unmerited fear of being taken advantage of in an exchange situation.
B)   the feeling of postpurchase psychological tension or anxiety that consumers may experience when faced with two or more highly attractive alternatives.
C)   the degree to which a seller is willing to make an exchange based upon a customer's creditworthiness.
D)   the personal, social, and economic significance of the purchase to the consumer.
E)   the anxiety felt because the consumer cannot anticipate the outcomes of a purchase but believes there may be negative consequences.F) B) and C)
G) B) and E)

Question 6

While posting photos on Instagram one evening,your stomach growls.You see an ad for Jimmy John's.You walk to Jimmy John's and buy a sandwich,which tastes great.In terms of behavioral learning,walking to the sandwich shop and buying a sandwich is a

Accepted Answer

A)   drive.
B)   response.
C)   reinforcement.
D)   cue.
E)   prompt.F) C) and D)
G) A) and D)

Question 7

You have determined you want to buy an advanced hybrid vehicle,and a visit to Ford's website has revealed that the Ford Fusion Hybrid SE uses hybrid fuel technology with the latest in lithium-ion battery technology.You are currently in which stage of the consumer purchase decision process for this type of automobile?

Accepted Answer

A)   problem recognition
B)   needs analysis
C)   purchase decision
D)   information search
E)   postpurchase evaluationF) C) and D)
G) A) and D)

Question 8

You need to buy a gift for a young cousin's birthday.You go to the mall and see a girl wearing a Hello Kitty T-shirt.You remember there is a store in the mall with a lot of Hello Kitty merchandise so you go there and buy a little backpack.When you give it to your cousin,she is very excited.In terms of behavioral learning,seeing the girl with the Hello Kitty shirt was a

Accepted Answer

A)   drive.
B)   reinforcement.
C)   cue.
D)   response.
E)   prompt.F) A) and E)
G) A) and D)

Question 9

Danilo has decided to purchase a new video game console,not having owned one before.He calls his gamer friends for recommendations about alternative brands and options.He has few concerns about the purchase but wants a quick rundown of the most important aspects to consider.In making his decision,Danilo seems likely to engage in which of the following problem solving variations?

Accepted Answer

A)   limited problem solving
B)   extended problem solving
C)   routine problem solving
D)   alternative problem solving
E)   integrated problem solvingF) A) and E)
G) A) and B)

Question 10

Which of the following is not part of the physical surroundings of a retail store that can influence how purchase decisions are made?

Accepted Answer

A)   decor
B)   crowding
C)   lighting
D)   music
E)   time of dayF) B) and C)
G) A) and E)

Question 11

Comparative advertising,in which one brand is compared to another,is intended to cause consumers to perceive differences between the products featured in the advertising.Marketers who employ comparative advertising are trying to use __________ to make consumers believe that their products are better than competitors' offerings.

Accepted Answer

A)   cognitive dissonance
B)   selective retention
C)   selective comprehension
D)   stimulus generalization
E)   stimulus discriminationF) A) and B)
G) None of the above

Question 12

Figure 4-5 
-According to Figure 4-5,C defines what level in the Maslow hierarchy of needs?

Accepted Answer

A)   physiological
B)   safety
C)   social
D)   personal
E)   self-actualizationF) C) and E)
G) B) and C)

Question 13

How do selective perception,selective exposure,selective comprehension,and selective retention differ?

Accepted Answer

Perception is the process by which an in...

Question 14

After a problem has been recognized in the consumer purchase decision process,the consumer proceeds to the second stage known as

Accepted Answer

A)   information search.
B)   purchase decision.
C)   alternative evaluation.
D)   opportunity identification.
E)   problem evaluation.F) C) and D)
G) B) and E)

Question 15

When purchasing a tablet device,factors like brand image,price,and battery life that a consumer considers prior to purchase are called

Accepted Answer

A)   points of difference
B)   informational alternatives
C)   buying-decision choices
D)   evaluative criteria
E)   consumer attributesF) C) and D)
G) A) and E)

Question 16

Learning refers to

Accepted Answer

A)   content that has been transferred from short-term to long-term memory.
B)   those behaviors that result from repeated experience and reasoning.
C)   the process by which an individual selects, organizes, and interprets information to create a meaningful picture of the world.
D)   a consumer's subjective perception of how a product or brand performs on different attributes based on personal experience, advertising, and discussions with other people.
E)   a predisposition to respond to an object or class of objects in a consistently favorable or unfavorable way.F) B) and D)
G) B) and C)

Question 17

When Kia Motors offered a 10-year,100,000-mile warranty for its Kia Soul automobile,its strategy was to reduce consumers' __________ and encourage purchases.

Accepted Answer

A)   behavioral learning
B)   cognitive learning
C)   brand loyalty
D)   perceived risk
E)   postpurchase dissonanceF) C) and D)
G) C) and E)

Question 18

Five situational influences have an impact on a consumer's purchase decision process.One of these is

Accepted Answer

A)   competitive offerings.
B)   motivation.
C)   core values.
D)   brand loyalty.
E)   social surroundings.F) None of the above
G) C) and D)

Question 19

High-involvement purchases typically have which of the following characteristics?

Accepted Answer

A)   The item is inexpensive, widely available, or simple to use.
B)   The item is inexpensive, very safe to use, or purchased with great frequency.
C)   The item is expensive, new to the market, or recommended by influential personal sources.
D)   The item is expensive, can have serious personal consequences, or could reflect on one's social image.
E)   The item is inexpensive, new to the market, or is used for more than five years.F) A) and E)
G) A) and D)

Question 20

Subliminal perception refers to

Accepted Answer

A)   the process of seeing or hearing messages without being aware of them.
B)   a person's innate ability to read nonverbal cues such as body language and facial expressions.
C)   the ability of a person to understand the allegorical meanings behind words, sentences, or paragraphs communicated in writing or speech.
D)   the process of being brainwashed to the point of acting in a way that is contrary to or inconsistent with one's normal behavior.
E)   the inability of a person to communicate due to lack of background knowledge or experience.F) A) and B)
G) B) and C)

Exam 4: Understanding Consumer Behavior

Subliminal perception refers to

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A brand community refers to

Correct Answer
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While posting photos on Instagram one evening,your stomach growls.You see an ad for Jimmy John's.You walk to Jimmy John's and buy a sandwich,which tastes great.In terms of behavioral learning,walking to the sandwich shop and buying a sandwich is a

Correct Answer
verified

Correct Answer
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High-involvement purchases typically have which of the following characteristics?

Correct Answer
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How do selective perception,selective exposure,selective comprehension,and selective retention differ?

Correct Answer
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Perception is the process by which an in...
View Answer

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After a problem has been recognized in the consumer purchase decision process,the consumer proceeds to the second stage known as

Correct Answer
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Figure 4-5 -According to Figure 4-5,C defines what level in the Maslow hierarchy of needs?

Correct Answer
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When purchasing a tablet device,factors like brand image,price,and battery life that a consumer considers prior to purchase are called

Correct Answer
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Learning refers to

Correct Answer
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Five situational influences have an impact on a consumer's purchase decision process.One of these is

Correct Answer
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When Kia Motors offered a 10-year,100,000-mile warranty for its Kia Soul automobile,its strategy was to reduce consumers' __________ and encourage purchases.

Correct Answer
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Anheuser-Busch's agricultural products division sells eight varieties of California-grown rice,each with a different Asian label to cover a range of nationalities and tastes.Anheuser-Busch is recognizing the diversity of the Asian American _____________ in the United States.

Correct Answer
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In behavioral learning,__________ is a stimulus or symbol perceived by consumers.

Correct Answer
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Which of the following is not part of the physical surroundings of a retail store that can influence how purchase decisions are made?

Correct Answer
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An ad for Conesco's life insurance asks the question,"How do you plan on supporting your family after you pass away? " The ad shows a tombstone with a sign that offers the face of the stone as ad space.The ad is intended to appeal to which of the Maslow hierarchy of needs?

Correct Answer
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Perceived risk is

Correct Answer
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Exam 4: Understanding Consumer Behavior

Subliminal perception refers to

Correct AnswerverifiedShow Answer

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A brand community refers to

Correct AnswerverifiedShow Answer

While posting photos on Instagram one evening,your stomach growls.You see an ad for Jimmy John's.You walk to Jimmy John's and buy a sandwich,which tastes great.In terms of behavioral learning,walking to the sandwich shop and buying a sandwich is a

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

High-involvement purchases typically have which of the following characteristics?

Correct AnswerverifiedShow Answer

How do selective perception,selective exposure,selective comprehension,and selective retention differ?

Correct AnswerverifiedPerception is the process by which an in...View AnswerShow Answer

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After a problem has been recognized in the consumer purchase decision process,the consumer proceeds to the second stage known as

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Figure 4-5 -According to Figure 4-5,C defines what level in the Maslow hierarchy of needs?

Correct AnswerverifiedShow Answer

When purchasing a tablet device,factors like brand image,price,and battery life that a consumer considers prior to purchase are called

Correct AnswerverifiedShow Answer

Learning refers to

Correct AnswerverifiedShow Answer

Five situational influences have an impact on a consumer's purchase decision process.One of these is

Correct AnswerverifiedShow Answer

When Kia Motors offered a 10-year,100,000-mile warranty for its Kia Soul automobile,its strategy was to reduce consumers' __________ and encourage purchases.

Correct AnswerverifiedShow Answer

Anheuser-Busch's agricultural products division sells eight varieties of California-grown rice,each with a different Asian label to cover a range of nationalities and tastes.Anheuser-Busch is recognizing the diversity of the Asian American _____________ in the United States.

Correct AnswerverifiedShow Answer

In behavioral learning,__________ is a stimulus or symbol perceived by consumers.

Correct AnswerverifiedShow Answer

Which of the following is not part of the physical surroundings of a retail store that can influence how purchase decisions are made?

Correct AnswerverifiedShow Answer

An ad for Conesco's life insurance asks the question,"How do you plan on supporting your family after you pass away? " The ad shows a tombstone with a sign that offers the face of the stone as ad space.The ad is intended to appeal to which of the Maslow hierarchy of needs?

Correct AnswerverifiedShow Answer

Perceived risk is

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Perception is the process by which an in...
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