Question 1

Professionally managed and centrally coordinated marketing channels designed to achieve channel economies and maximum marketing impact are referred to as

Accepted Answer

A)   integrated marketing systems.
B)   horizontal marketing systems.
C)   vertical marketing systems.
D)   functional marketing systems.
E)   cooperative marketing systems.F) A) and E)
G) A) and D)

Question 2

Inspecting,testing,or judging products and assigning them quality grades is an example of a __________ function.

Accepted Answer

A)   transactional
B)   logistical
C)   storing
D)   facilitating
E)   risk-takingF) None of the above
G) D) and E)

Question 3

Enhancing a product or service to make it more appealing to buyers is __________ utility.

Accepted Answer

A)   time
B)   place
C)   possession
D)   form
E)   transactionalF) A) and D)
G) A) and E)

Question 4

While Maytag appliances have the leading brand name,its sales are third in the industry.One of the things the company has done to spur sales is to create a website where potential customers can find the answers to the questions they ask during the appliance purchase process.Although Maytag considered using a __________ strategy by directing customers to Maytag appliance stores it owns,the firm decided against it and simply chose to provide the names and addresses of all the retailers (Sears,Home Depot,etc.) that carry Maytag appliances.

Accepted Answer

A)   horizontal channel
B)   strategic channel alliance
C)   dual distribution
D)   cross-docking
E)   disintermediationF) A) and B)
G) A) and C)

Question 5

What are the three questions marketing executives consider when choosing a marketing channel and intermediaries?

Accepted Answer

Marketing executives typically consider ...

Question 6

__________ seeks to leverage the value-adding capabilities of both electronic marketing and traditional delivery.Catalogs can serve as shopping tools for online purchasing,and websites can help consumers do their homework before visiting a store.

Accepted Answer

A)   Direct marketing
B)   Indirect marketing
C)   Intensive marketing
D)   Multichannel marketing
E)   Automated marketingF) C) and D)
G) All of the above

Question 7

Which of the following is an example of good communication between buyer and supplier?

Accepted Answer

A)   disintermediation
B)   selective distribution
C)   reverse logistics
D)   forward integration
E)   order status reportsF) A) and E)
G) B) and D)

Question 8

Logistics is most closely related to which element of the marketing mix?

Accepted Answer

A)   product
B)   place
C)   production
D)   promotion
E)   priceF) D) and E)
G) B) and E)

Question 9

Jaffar Tabrizi is the owner of Tabrizi Oriental Rugs located in Toronto,Canada.He shops the world over,handpicks,and orders beautiful,authentic handmade rugs.He has them shipped to Canada,where he sells them through his brick-and-mortar stores and his www.tabrizi.com website.In terms of the marketing channel,Jaffar is acting as

Accepted Answer

A)   a consumer.
B)   an agent.
C)   a wholesaler.
D)   a brokerage firm.
E)   a middleman.F) B) and D)
G) A) and C)

Question 10

Snack foods,bottled water,and batteries most likely would use which type of distribution density?

Accepted Answer

A)   extensive distribution
B)   intensive distribution
C)   selective distribution
D)   exclusive distribution
E)   concentrated distributionF) B) and D)
G) A) and E)

Question 11

Figure 12-9 
-Figure 12-9 indicates that supply chain managers must balance total logistics cost factors against customer service factors.The six total logistics cost factors (A,B,C,D,E,and F) include all of the following except which?

Accepted Answer

A)   order processing
B)   materials handling and warehousing
C)   time
D)   inventory
E)   transportationF) A) and D)
G) B) and E)

Question 12

Two sources of horizontal conflict are common,including when

Accepted Answer

A)   a manufacturer decreases its distribution coverage in a geographical area from intensive to selective.
B)   disagreements arise over how profit margins are distributed among channel members.
C)   manufacturers believe wholesalers or retailers are not giving their products adequate attention.
D)   a channel member bypasses another member and sells or buys products direct.
E)   dual distribution causes conflict when different types of retailers carry the same brands.F) B) and C)
G) A) and C)

Question 13

A middleman is

Accepted Answer

A)   a person or firm whose sole responsibility is bringing a buyer to the last link in the distribution chain.
B)   a person or firm whose sole responsibility is to find distributors for a manufacturer's products.
C)   any intermediary between a manufacturer and end-user markets.
D)   a person or firm that takes possession of a product and in some way alters it before passing it on to ultimate consumers.
E)   an intermediary that sells to ultimate consumers.F) B) and E)
G) C) and D)

Question 14

In terms of distribution,when marketing channel members are engaged in financing,grading,and marketing information and research,they are performing the __________ function.

Accepted Answer

A)   logistical
B)   transformational
C)   implementing
D)   facilitating
E)   transactionalF) B) and E)
G) C) and D)

Question 15

Which of the following products or services must be provided by traditional and not by Internet marketing channels?

Accepted Answer

A)   car rental reservations
B)   software
C)   orthopedic surgery
D)   music
E)   educationF) B) and D)
G) All of the above

Question 16

Multichannel marketing is the blending of different __________ that are mutually reinforcing in attracting,retaining,and building relationships with consumers who shop and buy in traditional intermediaries and online.

Accepted Answer

A)   pricing channels
B)   distribution channels
C)   communication and delivery channels
D)   direct and indirect channels
E)   development channelsF) A) and B)
G) A) and E)

Question 17

Supply chain and logistics managers play a large part in the manufacture of automobiles.It is estimated that logistics costs account for __________ percent of the retail price you pay for a new car.

Accepted Answer

A)   1 to 2
B)   4 to 5
C)   8 to 10
D)   12 to 15
E)   25 to 30F) D) and E)
G) A) and B)

Question 18

In a direct channel,all channel functions are performed by

Accepted Answer

A)   retailers.
B)   wholesalers.
C)   producers.
D)   brokers and agents.
E)   middlemen.F) B) and C)
G) D) and E)

Question 19

An efficient consumer response system refers to

Accepted Answer

A)   an order replenishment system that maintains a 10 percent inventory rate at all times in order to guarantee there will never be stockouts.
B)   an online virtual inventory storage program that allows firms to enter in minute-by-minute information in order to avoid stockouts due to unforeseen environmental forces.
C)   a computer program that allows even the smallest manufacturer to manage its inventory system.
D)   an inventory management system that is designed to make the process of reordering and receiving products as simple as possible.
E)   an exclusive contractual agreement between delivery services such as FedEx or UPS to deliver expedited orders at a special low rate, regardless of the day and time.F) A) and C)
G) C) and E)

Question 20

IBM has adopted __________ supply chain strategy to better serve its customers.

Accepted Answer

A)   an aggressive
B)   a fully controlled
C)   a harmonized
D)   an integrated
E)   a multitieredF) C) and E)
G) A) and E)

Exam 12: Managing Marketing Channels and Supply Chains

Enhancing a product or service to make it more appealing to buyers is __________ utility.

Correct Answer
verified

Snack foods,bottled water,and batteries most likely would use which type of distribution density?

Correct Answer
verified

Which of the following products or services must be provided by traditional and not by Internet marketing channels?

Correct Answer
verified

What are the three questions marketing executives consider when choosing a marketing channel and intermediaries?

Correct Answer
verified
Marketing executives typically consider ...
View Answer

Correct Answer
verified

IBM has adopted __________ supply chain strategy to better serve its customers.

Correct Answer
verified

Supply chain and logistics managers play a large part in the manufacture of automobiles.It is estimated that logistics costs account for __________ percent of the retail price you pay for a new car.

Correct Answer
verified

Two sources of horizontal conflict are common,including when

Correct Answer
verified

Correct Answer
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A middleman is

Correct Answer
verified

In a direct channel,all channel functions are performed by

Correct Answer
verified

Which of the following is an example of good communication between buyer and supplier?

Correct Answer
verified

__________ seeks to leverage the value-adding capabilities of both electronic marketing and traditional delivery.Catalogs can serve as shopping tools for online purchasing,and websites can help consumers do their homework before visiting a store.

Correct Answer
verified

Multichannel marketing is the blending of different __________ that are mutually reinforcing in attracting,retaining,and building relationships with consumers who shop and buy in traditional intermediaries and online.

Correct Answer
verified

In terms of distribution,when marketing channel members are engaged in financing,grading,and marketing information and research,they are performing the __________ function.

Correct Answer
verified

Professionally managed and centrally coordinated marketing channels designed to achieve channel economies and maximum marketing impact are referred to as

Correct Answer
verified

Logistics is most closely related to which element of the marketing mix?

Correct Answer
verified

An efficient consumer response system refers to

Correct Answer
verified

Figure 12-9 -Figure 12-9 indicates that supply chain managers must balance total logistics cost factors against customer service factors.The six total logistics cost factors (A,B,C,D,E,and F) include all of the following except which?

Correct Answer
verified

Inspecting,testing,or judging products and assigning them quality grades is an example of a __________ function.

Correct Answer
verified

Exam 12: Managing Marketing Channels and Supply Chains

Enhancing a product or service to make it more appealing to buyers is __________ utility.

Correct AnswerverifiedShow Answer

Snack foods,bottled water,and batteries most likely would use which type of distribution density?

Correct AnswerverifiedShow Answer

Which of the following products or services must be provided by traditional and not by Internet marketing channels?

Correct AnswerverifiedShow Answer

What are the three questions marketing executives consider when choosing a marketing channel and intermediaries?

Correct AnswerverifiedMarketing executives typically consider ...View AnswerShow Answer

Correct AnswerverifiedShow Answer

IBM has adopted __________ supply chain strategy to better serve its customers.

Correct AnswerverifiedShow Answer

Supply chain and logistics managers play a large part in the manufacture of automobiles.It is estimated that logistics costs account for __________ percent of the retail price you pay for a new car.

Correct AnswerverifiedShow Answer

Two sources of horizontal conflict are common,including when

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

A middleman is

Correct AnswerverifiedShow Answer

In a direct channel,all channel functions are performed by

Correct AnswerverifiedShow Answer

Which of the following is an example of good communication between buyer and supplier?

Correct AnswerverifiedShow Answer

__________ seeks to leverage the value-adding capabilities of both electronic marketing and traditional delivery.Catalogs can serve as shopping tools for online purchasing,and websites can help consumers do their homework before visiting a store.

Correct AnswerverifiedShow Answer

Multichannel marketing is the blending of different __________ that are mutually reinforcing in attracting,retaining,and building relationships with consumers who shop and buy in traditional intermediaries and online.

Correct AnswerverifiedShow Answer

In terms of distribution,when marketing channel members are engaged in financing,grading,and marketing information and research,they are performing the __________ function.

Correct AnswerverifiedShow Answer

Professionally managed and centrally coordinated marketing channels designed to achieve channel economies and maximum marketing impact are referred to as

Correct AnswerverifiedShow Answer

Logistics is most closely related to which element of the marketing mix?

Correct AnswerverifiedShow Answer

An efficient consumer response system refers to

Correct AnswerverifiedShow Answer

Figure 12-9 -Figure 12-9 indicates that supply chain managers must balance total logistics cost factors against customer service factors.The six total logistics cost factors (A,B,C,D,E,and F) include all of the following except which?

Correct AnswerverifiedShow Answer

Inspecting,testing,or judging products and assigning them quality grades is an example of a __________ function.

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
verified
Marketing executives typically consider ...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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