Question 1

As the number of intermediaries between a producer and buyer increases,the channel is viewed as increasing in

Accepted Answer

A)   variety.
B)   scope.
C)   depth.
D)   scale.
E)   length.F) A) and E)
G) A) and D)

Question 2

A(n) __________ is an intermediary that sells to other intermediaries.

Accepted Answer

A)   agent
B)   wholesaler
C)   retailer
D)   manufacturer
E)   brokerF) A) and C)
G) C) and E)

Question 3

Based on the information presented in the Channel Sales and Profit Marketing Dashboard,which channel of distribution should the furniture manufacturer consider dropping?

Accepted Answer

A)   department store chains
B)   furniture store chains
C)   independent furniture stores
D)   warehouse clubs
E)   mass merchandisersF) B) and D)
G) A) and B)

Question 4

Briefly explain the differences between supply chain management and marketing channels.

Accepted Answer

Supply chain management is the integrati...

Question 5

Which of the following statements best describes how a supply chain differs from a marketing channel?

Accepted Answer

A)   Communication is more important in the marketing channel than in the supply chain.
B)   The marketing channel places more emphasis on cost-effectiveness than the supply chain.
C)   A marketing channel includes suppliers that provide raw material inputs to a manufacturer.
D)   A supply network moves materials from producer to consumer while a marketing channel moves materials from the supplier to the producer.
E)   A supply chain includes suppliers; marketing channels do not.F) All of the above
G) A) and B)

Question 6

Logistics management refers to

Accepted Answer

A)   the practice of organizing the cost-effective flow of raw materials, in-process inventory, finished goods, and related information from point of origin to point of consumption to satisfy customer requirements.
B)   the integration and organization of information and logistics activities across firms in a supply chain for the purpose of creating and delivering products and services that provide value to ultimate consumers.
C)   the integration and organization of information and logistical activities that actively bring consumers together with sellers through the express use of agents and brokers.
D)   systems that are designed to reduce a retailer's lead time for receiving merchandise, which then lowers a retailer's inventory investment, improves customer service levels, and reduces logistics expense.
E)   proprietary computer and telecommunication technologies used to exchange electronic invoices, payments, and information among suppliers, manufacturers, wholesalers, and retailers.F) B) and D)
G) A) and E)

Question 7

A level of distribution density whereby a firm tries to place its products in a few retail outlets in a specific geographical area is referred to as

Accepted Answer

A)   intensive distribution.
B)   extensive distribution.
C)   selective distribution.
D)   exclusive distribution.
E)   concentrated distribution.F) C) and D)
G) B) and C)

Question 8

The process of reclaiming recyclable and reusable materials,returns,and reworks from the point of consumption or use for repair,remanufacturing,redistribution,or disposal is referred to as

Accepted Answer

A)   salvage marketing.
B)   materials transformation.
C)   reverse materials handling.
D)   reverse logistics.
E)   cause-related marketing.F) C) and E)
G) A) and E)

Question 9

Marketing channels help create value for consumers through four utilities.These utilities are

Accepted Answer

A)   product, price, promotion, and place.
B)   form, function, risk-taking, and selling.
C)   time, place, form, and possession.
D)   transactional, logistical, facilitating, and marketing.
E)   buying, selling, storing, and transporting.F) A) and B)
G) B) and E)

Question 10

Retailers and industrial distributors prefer exclusive distribution for two reasons.One is that

Accepted Answer

A)   it provides a point of difference for a retailer or distributor.
B)   it eliminates channel conflict.
C)   it is usually chosen for convenience.
D)   it has market coverage benefits.
E)   it is the most common form of distribution intensity.F) All of the above
G) A) and E)

Question 11

Another name for quick response systems is

Accepted Answer

A)   order replenishment systems.
B)   customer logistics factors.
C)   minimum-inventory systems.
D)   web-based response systems.
E)   efficient consumer response systems.F) A) and D)
G) B) and D)

Question 12

Creating product assortments from several sources to serve customers is an example of a __________ function.

Accepted Answer

A)   transactional
B)   facilitating
C)   selling
D)   logistical
E)   risk-takingF) A) and B)
G) A) and C)

Question 13

When Dell Computer sells made-to-order PCs to customers online via its website,it is an example of which type of marketing channel?

Accepted Answer

A)   indirect channel
B)   strategic channel alliance
C)   consumer channel
D)   dual distributive channel
E)   direct channelF) A) and B)
G) C) and E)

Question 14

With respect to consumer product and service marketing channels,what are the key differences between a direct and an indirect channel?

Accepted Answer

A direct channel exists where a producer...

Question 15

IBM built a single __________ that would handle raw material procurement,manufacturing,logistics,customer support,order entry,and customer fulfillment across all of IBM-something that had never been done before.

Accepted Answer

A)   integrated supply chain
B)   extranet computer system
C)   customer service department
D)   intranet supply network system
E)   global procurement networkF) B) and E)
G) C) and D)

Question 16

A supply chain refers to

Accepted Answer

A)   the various firms involved in performing the activities required to create and deliver a product or service to ultimate consumers or industrial users.
B)   an inventory management system where the supplier determines the product amount and assortment a retailer needs and automatically delivers the appropriate items.
C)   mathematical formulas and calculations used in determining product volume and demand in order to generate the greatest revenue at the lowest cost.
D)   activities that focus on getting the right amount of the right products to the right place at the right time at the lowest possible cost.
E)   a specialized intermediary in the distribution chain responsible for the coordination of all production schedules.F) C) and E)
G) A) and E)

Question 17

A(n) __________ is common in the soft drink industry where the manufacturer sells its concentrate to wholesalers that carbonate it and market the finished product to retailers.

Accepted Answer

A)   service-sponsored franchise system
B)   service-sponsored retail franchise system
C)   manufacturer-sponsored wholesale franchise system
D)   manufacturer-sponsored retail franchise system
E)   administered vertical marketing systemF) A) and E)
G) B) and C)

Question 18

A large company produces paint and other home decorating products.Its goal is to choose the marketing channel arrangement that will give it the most control over supply sources.Which marketing channel system should this company choose?

Accepted Answer

A)   a contractual vertical marketing system
B)   an administered vertical marketing system
C)   a corporate vertical marketing system
D)   an integrated marketing system
E)   a corporate horizontal marketing systemF) B) and C)
G) D) and E)

Question 19

Which of the following would be a source of vertical conflict?

Accepted Answer

A)   Foot Locker decides to open a retail outlet next to a Nike store in a shopping mall.
B)   A restaurant serves both Coke and Pepsi to its patrons.
C)   Ansible Technologies Ltd. sells its portable planetariums to both colleges and high schools.
D)   Microsoft provides HP laptops more prominent point-of-purchase locations in its retail stores than comparable laptops from Sony.
E)   Long John Silver's decides to serve grilled burgers in addition to seafood.F) B) and E)
G) A) and E)

Question 20

A marketing channel relies on __________ to make products available to consumers and industrial users.

Accepted Answer

A)   logistics
B)   strategic distribution
C)   strategic marketing planning
D)   supply chains
E)   value chain optimizationF) B) and D)
G) B) and C)

Exam 12: Managing Marketing Channels and Supply Chains

IBM built a single __________ that would handle raw material procurement,manufacturing,logistics,customer support,order entry,and customer fulfillment across all of IBM-something that had never been done before.

Correct AnswerverifiedShow Answer

As the number of intermediaries between a producer and buyer increases,the channel is viewed as increasing in

Correct AnswerverifiedShow Answer

A marketing channel relies on __________ to make products available to consumers and industrial users.

Correct AnswerverifiedShow Answer

Logistics management refers to

Correct AnswerverifiedShow Answer

A supply chain refers to

Correct AnswerverifiedShow Answer

Marketing channels help create value for consumers through four utilities.These utilities are

Correct AnswerverifiedShow Answer

A(n) __________ is common in the soft drink industry where the manufacturer sells its concentrate to wholesalers that carbonate it and market the finished product to retailers.

Correct AnswerverifiedShow Answer

With respect to consumer product and service marketing channels,what are the key differences between a direct and an indirect channel?

Correct AnswerverifiedA direct channel exists where a producer...View AnswerShow Answer

Creating product assortments from several sources to serve customers is an example of a __________ function.

Correct AnswerverifiedShow Answer

Retailers and industrial distributors prefer exclusive distribution for two reasons.One is that

Correct AnswerverifiedShow Answer

The process of reclaiming recyclable and reusable materials,returns,and reworks from the point of consumption or use for repair,remanufacturing,redistribution,or disposal is referred to as

Correct AnswerverifiedShow Answer

A large company produces paint and other home decorating products.Its goal is to choose the marketing channel arrangement that will give it the most control over supply sources.Which marketing channel system should this company choose?

Correct AnswerverifiedShow Answer

Which of the following would be a source of vertical conflict?

Correct AnswerverifiedShow Answer

Briefly explain the differences between supply chain management and marketing channels.

Correct AnswerverifiedSupply chain management is the integrati...View AnswerShow Answer

Another name for quick response systems is

Correct AnswerverifiedShow Answer

A(n) __________ is an intermediary that sells to other intermediaries.

Correct AnswerverifiedShow Answer

Which of the following statements best describes how a supply chain differs from a marketing channel?

Correct AnswerverifiedShow Answer

A level of distribution density whereby a firm tries to place its products in a few retail outlets in a specific geographical area is referred to as

Correct AnswerverifiedShow Answer

Based on the information presented in the Channel Sales and Profit Marketing Dashboard,which channel of distribution should the furniture manufacturer consider dropping?

Correct AnswerverifiedShow Answer

When Dell Computer sells made-to-order PCs to customers online via its website,it is an example of which type of marketing channel?

Correct AnswerverifiedShow Answer

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A direct channel exists where a producer...
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Supply chain management is the integrati...
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