Question 1

A disadvantage of the random digit dialing is that it cannot be used to select a random sample (as many people have unlisted numbers).

Accepted Answer

A) True 
 B)False

Question 2

If the research objective is to determine whether differences exist between groups, it is appropriate to use descriptive research designs.

Accepted Answer

A) True 
 B)False

Question 3

Online surveys eliminate the effects of question order on responses on account of the ability to randomize the order of questions.

Accepted Answer

A) True 
 B)False

Question 4

External validity:

Accepted Answer

A)  exists when the research design accurately identifies causal relationships.
B)  refers to the extent to which a causal relationship found in a study can be expected to be true for the entire defined target population.
C)  can be threatened by selection bias.
D)  refers to the degree that the design and its procedures can be replicated and achieves similar conclusions about hypothesized relationships.
E)  refers to causal research designs that manipulate the independent variables to measure the dependent variable in a natural setting.F) A) and D)
G) None of the above

Question 5

A descriptive research design may not be the most appropriate choice in which of the following situations?

Accepted Answer

A)  When the research objective is to describe characteristics of an existing market situation
B)  When the research objective is to evaluate current marketing mix strategies
C)  When the research objective is to determine the when, where, and how for the target population
D)  When the research objective is to identify relationships between variables
E)  When the research objective is to gain an insight into the deeper emotions or feelings behind a purchase decisionF) B) and C)
G) All of the above

Question 6

Why is it uncommon for marketing researchers to call people on their cell phones?

Accepted Answer

FCC regulations prevent the use of autod...

Question 7

All of the following statements are true about nonsampling errors, EXCEPT:

Accepted Answer

A)  such errors are controllable.
B)  such errors are caused by faulty design or poor execution of a study.
C)  such errors cannot be directly measured.
D)  such errors can be minimized by increasing the sample size.
E)  such errors reduce the quality of data collected.F) A) and E)
G) A) and C)

Question 8

Compared to lab experiments, field experiments are characterized by all of the following, EXCEPT:

Accepted Answer

A)  field experiments are more realistic.
B)  field experiments are more controllable.
C)  field experiments take longer to complete.
D)  field experiments are more expensive to conduct.
E)  field experiments can allow your competitors to learn about your initiatives (that are being field-tested) .F) A) and E)
G) All of the above

Question 9

Martha sends out 300 mail surveys to a representative group of respondents. Of these, 175 fill out the survey and mail it back to her. She realizes that those who responded were significantly more educated and had higher incomes than the general population. This is an illustration of:

Accepted Answer

A)  response error.
B)  nonresponse error.
C)  sampling error.
D)  interest error.
E)  representation error.F) B) and C)
G) None of the above

Question 10

Direct mail surveys make it easy to handle problems of vagueness in question / answer setups.

Accepted Answer

A) True 
 B)False

Question 11

Wireless panels provide relatively large sample sizes.

Accepted Answer

A) True 
 B)False

Question 12

In person-administered surveys, the possibility of the interviewer recording incorrect responses is very low.

Accepted Answer

A) True 
 B)False

Question 13

Nancy was told by her research manager that people preferred red colored toasters over blue colored ones. When Nancy asked for the ratio of red vs. blue preference subjects, she was told that the inference could not be drawn from the data collected. This problem is an illustration of:

Accepted Answer

A)  budget limitation.
B)  task difficulty.
C)  data generalizability.
D)  data precision.
E)  data incompatibility.F) A) and B)
G) A) and C)

Question 14

When CATI abilities are added to wireless web surveys, the result is called CAMI.

Accepted Answer

A) True 
 B)False

Question 15

Sugging is the practice of selling under the guise of research.

Accepted Answer

A) True 
 B)False

Question 16

Which of the following can be used to increase respondent participation?

Accepted Answer

A)  Providing financial incentives or non-monetary rewards such as pens or coupons
B)  Telling respondents that they are the sole participants
C)  Speaking about the credibility of the organization's management
D)  Delivering the questionnaire by mail to ensure minimum contact
E)  Providing incentives as rewardsF) A) and E)
G) A) and D)

Question 17

Mall-intercept interview may be more desirable than in-home interviews in many situations. Which of the following is NOT a strength of the mall-intercept interview method?

Accepted Answer

A)  Mall-intercept interviews are less expensive.
B)  Mall-intercept interviews take less time to complete.
C)  Interviewers spend less time traveling using the mall-intercept method.
D)  Mall patrons are more likely to be representative of the target population.
E)  Researchers spend little time or effort in securing a person's agreement to participate in the mall-intercept interview.F) A) and B)
G) A) and C)

Question 18

Compared to person-administered surveys, self-administered surveys have all of the following advantages, EXCEPT:

Accepted Answer

A)  low cost per survey.
B)  respondent control.
C)  no interviewer-respondent bias.
D)  higher response rates.
E)  anonymity in responses.F) C) and D)
G) B) and E)

Question 19

Anne is trying to determine if she should use qualitative or quantitative research methods. Help her make that decision by telling her which of the following statements is NOT true about quantitative research designs.

Accepted Answer

A)  Quantitative research designs can accommodate large sample sizes.
B)  Concepts and relationships not directly measurable can be studied using quantitative designs.
C)  It is easy to collect in-depth data using quantitative designs.
D)  Quantitative designs facilitate advanced statistical analysis.
E)  Quantitative designs can produce precise estimates.F) B) and C)
G) A) and B)

Question 20

Assume that respondents aged 65 or older are only one-third as likely to be in an Internet sample as their actual incidence in the population. Using propensity scoring, their responses would be:

Accepted Answer

A)  excluded from the sample to avoid any potential bias.
B)  included as is (only once)  to keep the data truly representative.
C)  counted three times in the sample.
D)  included selectively (about one-third of the time)  in the sample.
E)  included alternatively.F) A) and E)
G) B) and E)

Exam 5: Descriptive and Causal Research Designs

External validity:

Correct AnswerverifiedShow Answer

Sugging is the practice of selling under the guise of research.

Correct AnswerverifiedShow Answer

Compared to lab experiments, field experiments are characterized by all of the following, EXCEPT:

Correct AnswerverifiedShow Answer

Assume that respondents aged 65 or older are only one-third as likely to be in an Internet sample as their actual incidence in the population. Using propensity scoring, their responses would be:

Correct AnswerverifiedShow Answer

Mall-intercept interview may be more desirable than in-home interviews in many situations. Which of the following is NOT a strength of the mall-intercept interview method?

Correct AnswerverifiedShow Answer

Anne is trying to determine if she should use qualitative or quantitative research methods. Help her make that decision by telling her which of the following statements is NOT true about quantitative research designs.

Correct AnswerverifiedShow Answer

Martha sends out 300 mail surveys to a representative group of respondents. Of these, 175 fill out the survey and mail it back to her. She realizes that those who responded were significantly more educated and had higher incomes than the general population. This is an illustration of:

Correct AnswerverifiedShow Answer

Nancy was told by her research manager that people preferred red colored toasters over blue colored ones. When Nancy asked for the ratio of red vs. blue preference subjects, she was told that the inference could not be drawn from the data collected. This problem is an illustration of:

Correct AnswerverifiedShow Answer

A descriptive research design may not be the most appropriate choice in which of the following situations?

Correct AnswerverifiedShow Answer

Online surveys eliminate the effects of question order on responses on account of the ability to randomize the order of questions.

Correct AnswerverifiedShow Answer

Compared to person-administered surveys, self-administered surveys have all of the following advantages, EXCEPT:

Correct AnswerverifiedShow Answer

In person-administered surveys, the possibility of the interviewer recording incorrect responses is very low.

Correct AnswerverifiedShow Answer

If the research objective is to determine whether differences exist between groups, it is appropriate to use descriptive research designs.

Correct AnswerverifiedShow Answer

Wireless panels provide relatively large sample sizes.

Correct AnswerverifiedShow Answer

Direct mail surveys make it easy to handle problems of vagueness in question / answer setups.

Correct AnswerverifiedShow Answer

Which of the following can be used to increase respondent participation?

Correct AnswerverifiedShow Answer

Why is it uncommon for marketing researchers to call people on their cell phones?

Correct AnswerverifiedFCC regulations prevent the use of autod...View AnswerShow Answer

All of the following statements are true about nonsampling errors, EXCEPT:

Correct AnswerverifiedShow Answer

A disadvantage of the random digit dialing is that it cannot be used to select a random sample (as many people have unlisted numbers).

Correct AnswerverifiedShow Answer

When CATI abilities are added to wireless web surveys, the result is called CAMI.

Correct AnswerverifiedShow Answer

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FCC regulations prevent the use of autod...
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