Question 1

Which of the following products at the time of its introduction was the best example of a continuous innovation?

Accepted Answer

A)  home security system
B)  disposable lighter
C)  microwave oven
D)  electric toothbrushE) A) and D)
F) B) and D)

Question 2

When CIBC Canada decided to offer telephone and Internet banking,this would be classified as what type of service innovation?

Accepted Answer

A)  basic service improvements
B)  major process innovation
C)  service-line extensions
D)  process-line extensionsE) A) and C)
F) B) and C)

Question 3

Developing the marketing strategy required to commercialize a new idea would be created in which stage?

Accepted Answer

A)  idea generation
B)  commercialization
C)  business analysis
D)  developmentE) None of the above
F) A) and B)

Question 4

The emphasis of a marketing strategy for a dynamically continuous innovation would include:

Accepted Answer

A)  advertising to generate awareness.
B)  obtaining widespread distribution.
C)  advertising to explain product features and their advantages.
D)  setting the price low.E) A) and C)
F) None of the above

Question 5

Which of the following is NOT a common reason for new-product failures?

Accepted Answer

A)  poor execution of the marketing mix
B)  market was too biased
C)  poor product quality
D)  too little market attractivenessE) A) and B)
F) A) and C)

Question 6

Websites such as IDEO and InnoCentive use ___________ to obtain ideas.

Accepted Answer

A)  crowdsourcing
B)  online ideation
C)  real-time feedback
D)  "free time"E) A) and B)
F) A) and D)

Question 7

The 'Lean Startup' preaches constant iteration of products.This process can be referred to as:

Accepted Answer

A)  limited rollout
B)  phased geographic rollouts
C)  market-product expansion
D)  fast prototypingE) A) and B)
F) A) and C)

Question 8

With respect to price,which of the following types of consumer goods would most likely be fairly expensive?

Accepted Answer

A)  convenience goods
B)  shopping goods
C)  specialty goods
D)  unsought goodsE) None of the above
F) All of the above

Question 9

What are the four types of consumer goods? How do they differ?

Accepted Answer

The answer of What are the four types of consumer...

Question 10

Which statement below best describes why iCloud was unique in the industry when Apple launched it in mid-2011?

Accepted Answer

A)  no other service offered seamless integration and syncing between multiple devices
B)  other services existed, but only synced multiple personal computers
C)  other services existed, but only synced multiple smartphones
D)  it was the first service that was profitableE) C) and D)
F) B) and C)

Question 11

The Ionator would be classified as what type of innovation?

Accepted Answer

A)  continuous innovation
B)  dynamically continuous innovation
C)  discontinuous innovation
D)  new-market innovationE) A) and B)
F) A) and C)

Question 12

In terms of promotion,which of the following types of goods stress product differentiation from competitors?

Accepted Answer

A)  shopping goods
B)  convenience goods
C)  specialty goods
D)  unsought goodsE) C) and D)
F) A) and B)

Question 13

Items used in the manufacturing process _____ are called production goods.

Accepted Answer

A)  that are used to construct a manufacturing facility
B)  that are essential to research and development
C)  that finance industrial expansion
D)  that become part of the final productE) All of the above
F) A) and B)

Question 14

Developing a pool of concepts as candidates for new products is an example of:

Accepted Answer

A)  proactive production strategy.
B)  new-product mix.
C)  product development.
D)  idea generation.E) None of the above
F) A) and B)

Question 15

In the new-product process,the stage that involves exposing actual products to prospective customers under realistic purchase conditions to see if they will buy is called:

Accepted Answer

A)  commercialization.
B)  screening and evaluation.
C)  market testing.
D)  development.E) B) and C)
F) B) and D)

Question 16

Newman's Own is a company that gives all of its profits to charities.The company produces popcorn,salsa,pasta sauce,and salad dressings under the Newman's Own brand name.These product lines are the company's:

Accepted Answer

A)  product mix.
B)  stock-keeping units.
C)  product category.
D)  product hierarchy.E) A) and B)
F) A) and C)

Question 17

Suppose that you are a marketing consultant hired to analyze why a new reality television show failed to attract an audience in spite of the fact that there are at least a half a dozen successful reality shows on broadcast and cable television.Which of the following would you NOT think could be a reason for the shows failure?

Accepted Answer

A)  poor product quality
B)  insignificant point of difference compared to shows already on the air
C)  too much knowledge of consumers' television viewing preferences
D)  poor execution of the marketing mixE) All of the above
F) A) and C)

Question 18

Which of the following products at the time of its introduction was the best example of a discontinuous innovation?

Accepted Answer

A)  iTunes
B)  iPad
C)  iPhone
D)  MacBook AirE) A) and B)
F) A) and C)

Question 19

In terms of brand loyalty,consumers are aware of a brand but will readily accept substitutes.This is characteristic of:

Accepted Answer

A)  shopping goods.
B)  convenience goods.
C)  specialty goods.
D)  unsought goods.E) None of the above
F) All of the above

Question 20

In the new-product process,the stage at which the product is positioned and launched in full-scale production and sales is called:

Accepted Answer

A)  commercialization.
B)  screening and evaluation.
C)  business analysis.
D)  development.E) A) and B)
F) A) and D)

Exam 10: Developing New Products and Services

When CIBC Canada decided to offer telephone and Internet banking,this would be classified as what type of service innovation?

Correct Answer
verified

Which of the following products at the time of its introduction was the best example of a continuous innovation?

Correct Answer
verified

Which of the following is NOT a common reason for new-product failures?

Correct Answer
verified

The Ionator would be classified as what type of innovation?

Correct Answer
verified

With respect to price,which of the following types of consumer goods would most likely be fairly expensive?

Correct Answer
verified

The emphasis of a marketing strategy for a dynamically continuous innovation would include:

Correct Answer
verified

In terms of promotion,which of the following types of goods stress product differentiation from competitors?

Correct Answer
verified

Which statement below best describes why iCloud was unique in the industry when Apple launched it in mid-2011?

Correct Answer
verified

In the new-product process,the stage that involves exposing actual products to prospective customers under realistic purchase conditions to see if they will buy is called:

Correct Answer
verified

The 'Lean Startup' preaches constant iteration of products.This process can be referred to as:

Correct Answer
verified

Developing the marketing strategy required to commercialize a new idea would be created in which stage?

Correct Answer
verified

Items used in the manufacturing process _____ are called production goods.

Correct Answer
verified

Which of the following products at the time of its introduction was the best example of a discontinuous innovation?

Correct Answer
verified

What are the four types of consumer goods? How do they differ?

Correct Answer
verified

Developing a pool of concepts as candidates for new products is an example of:

Correct Answer
verified

Correct Answer
verified

Websites such as IDEO and InnoCentive use ___________ to obtain ideas.

Correct Answer
verified

Newman's Own is a company that gives all of its profits to charities.The company produces popcorn,salsa,pasta sauce,and salad dressings under the Newman's Own brand name.These product lines are the company's:

Correct Answer
verified

In the new-product process,the stage at which the product is positioned and launched in full-scale production and sales is called:

Correct Answer
verified

In terms of brand loyalty,consumers are aware of a brand but will readily accept substitutes.This is characteristic of:

Correct Answer
verified

Exam 10: Developing New Products and Services

When CIBC Canada decided to offer telephone and Internet banking,this would be classified as what type of service innovation?

Correct AnswerverifiedShow Answer

Which of the following products at the time of its introduction was the best example of a continuous innovation?

Correct AnswerverifiedShow Answer

Which of the following is NOT a common reason for new-product failures?

Correct AnswerverifiedShow Answer

The Ionator would be classified as what type of innovation?

Correct AnswerverifiedShow Answer

With respect to price,which of the following types of consumer goods would most likely be fairly expensive?

Correct AnswerverifiedShow Answer

The emphasis of a marketing strategy for a dynamically continuous innovation would include:

Correct AnswerverifiedShow Answer

In terms of promotion,which of the following types of goods stress product differentiation from competitors?

Correct AnswerverifiedShow Answer

Which statement below best describes why iCloud was unique in the industry when Apple launched it in mid-2011?

Correct AnswerverifiedShow Answer

In the new-product process,the stage that involves exposing actual products to prospective customers under realistic purchase conditions to see if they will buy is called:

Correct AnswerverifiedShow Answer

The 'Lean Startup' preaches constant iteration of products.This process can be referred to as:

Correct AnswerverifiedShow Answer

Developing the marketing strategy required to commercialize a new idea would be created in which stage?

Correct AnswerverifiedShow Answer

Items used in the manufacturing process _____ are called production goods.

Correct AnswerverifiedShow Answer

Which of the following products at the time of its introduction was the best example of a discontinuous innovation?

Correct AnswerverifiedShow Answer

What are the four types of consumer goods? How do they differ?

Correct AnswerverifiedShow Answer

Developing a pool of concepts as candidates for new products is an example of:

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Websites such as IDEO and InnoCentive use ___________ to obtain ideas.

Correct AnswerverifiedShow Answer

Newman's Own is a company that gives all of its profits to charities.The company produces popcorn,salsa,pasta sauce,and salad dressings under the Newman's Own brand name.These product lines are the company's:

Correct AnswerverifiedShow Answer

In the new-product process,the stage at which the product is positioned and launched in full-scale production and sales is called:

Correct AnswerverifiedShow Answer

In terms of brand loyalty,consumers are aware of a brand but will readily accept substitutes.This is characteristic of:

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified