Question 1

What is information richness?

Accepted Answer

A)   A global public network of computer networks that pass information from one to another using common computer protocols.
B)   The depth and breadth of details contained in a piece of textual, graphic, audio, or video information.
C)   The number of people a business can communicate with, on a global basis.
D)   Occurs when those with access to technology have great advantages over those without access to technology.E) A) and C)
F) B) and C)

Question 2

Which of the following terms could you use synonymously when referring to the web?

Accepted Answer

A)   Network, paradigm shift
B)   URL, domain name
C)   HTML, Internet
D)   Web browser, blogE) None of the above
F) C) and D)

Question 3

What is best for an organization's current business could ruin it in the long term.

Accepted Answer

A) True 
 B)False

Question 4

Which of the following is a reason for the growth of the World Wide Web?

Accepted Answer

A)   The microcomputer revolution.
B)   Advancements in networking hardware.
C)   Web pages being easy to create and flexible.
D)   All of these.E) All of the above
F) A) and D)

Question 5

Which of the following represents a form of disruptive technology?

Accepted Answer

A)   Enters the marketplace at the low end.
B)   Is a new way of doing things that initially does not meet the needs of existing customers.
C)   Tends to open new markets and destroy old ones.
D)   All of these are included.E) None of the above
F) All of the above

Question 6

What is the business strategy that lets a company shorten the order process and add value with reduced costs or a more responsive and efficient service,and occurs when a business sells directly to the customer online?

Accepted Answer

A)   Disintermediation
B)   Intermediaries
C)   Cybermediation
D)   None of theseE) B) and C)
F) B) and D)

Question 7

Which of the following is not a reason for the explosive growth of the WWW?

Accepted Answer

A)   Basic web pages are easy to create and extremely flexible.
B)   The microcomputer revolution made it possible for an average person to own a computer.
C)   Digital Darwinism.
D)   The speed, convenience, and low cost of email.E) C) and D)
F) B) and D)

Question 8

What allows users to access the WWW?

Accepted Answer

A)   Web conferencing
B)   Web browser
C)   Web 2.0
D)   Web businessE) All of the above
F) C) and D)

Question 9

Websites sometimes deposit on a customer's hard drive a small file containing information about the customer and the customer's web activities.What is that small file called?

Accepted Answer

A)   Click-through
B)   Cookie
C)   Banner ad
D)   InteractivityE) None of the above
F) A) and C)

Question 10

All of the following are types of website visitors except:

Accepted Answer

A)   Usability visitor
B)   Unidentified visitor
C)   Identified visitor
D)   Unique visitorE) B) and D)
F) B) and C)

Question 11

What measures the number of people a firm can communicate with all over the world?

Accepted Answer

A)   Information richness
B)   Information age
C)   Information reach
D)   Information browserE) B) and C)
F) C) and D)

Question 12

Which type of ebusiness marketing technique induces websites or users to pass on a marketing message to other websites or users,creating exponential growth in the message's visibility and effect?

Accepted Answer

A)   Cookies
B)   Click-through
C)   Viral marketing
D)   Pop-up adE) B) and C)
F) None of the above

Question 13

___________ occurs when a website can know enough about a person's likes and dislikes that it can fashion offers that are more likely to appeal to that person.

Accepted Answer

The answer of ___________ occurs when a website can know...

Question 14

When evaluating the business value of disintermediation,the more ____________ that are cut from the distribution chain,the lower the product price.

Accepted Answer

A)   technologies
B)   customers
C)   data streams
D)   intermediariesE) A) and B)
F) B) and D)

Question 15

Intermediaries occur when a customer sells directly to another customer online,cutting out the intermediary.

Accepted Answer

A) True 
 B)False

Question 16

Disruptive and new technologies typically cut into the low end of the marketplace and eventually evolve to displace high-end competitors and their reigning technologies.

Accepted Answer

A) True 
 B)False

Question 17

Which type of metric measures when a visitor reaches a website and their computer sends a request to the site's computer server to begin displaying pages?

Accepted Answer

A)   Visitor metric
B)   Exposure metric
C)   Visit metric
D)   Hit metricE) All of the above
F) A) and C)

Question 18

What is the depth and breadth of details contained in a piece of textual,graphic,audio,or video?

Accepted Answer

A)   Information richness
B)   Information age
C)   Information reach
D)   Information browserE) C) and D)
F) B) and C)

Question 19

Nike offers people the opportunity to visit its website to create running shoes in the style and color they choose.How would you classify Nike's ebusiness strategy?

Accepted Answer

A)   Information richness
B)   Mass customization
C)   Personalization
D)   InteractivityE) B) and D)
F) B) and C)

Question 20

The Innovator's ___________ is a book by Clayton M.Christensen.

Accepted Answer

The answer of The Innovator's ___________ is a book by...

Exam 13: Creating Innovative Organizations

Disruptive and new technologies typically cut into the low end of the marketplace and eventually evolve to displace high-end competitors and their reigning technologies.

Correct AnswerverifiedShow Answer

___________ occurs when a website can know enough about a person's likes and dislikes that it can fashion offers that are more likely to appeal to that person.

Correct AnswerverifiedShow Answer

Which of the following is not a reason for the explosive growth of the WWW?

Correct AnswerverifiedShow Answer

When evaluating the business value of disintermediation,the more ____________ that are cut from the distribution chain,the lower the product price.

Correct AnswerverifiedShow Answer

What is information richness?

Correct AnswerverifiedShow Answer

Which type of ebusiness marketing technique induces websites or users to pass on a marketing message to other websites or users,creating exponential growth in the message's visibility and effect?

Correct AnswerverifiedShow Answer

Websites sometimes deposit on a customer's hard drive a small file containing information about the customer and the customer's web activities.What is that small file called?

Correct AnswerverifiedShow Answer

What is the business strategy that lets a company shorten the order process and add value with reduced costs or a more responsive and efficient service,and occurs when a business sells directly to the customer online?

Correct AnswerverifiedShow Answer

Which of the following is a reason for the growth of the World Wide Web?

Correct AnswerverifiedShow Answer

What is the depth and breadth of details contained in a piece of textual,graphic,audio,or video?

Correct AnswerverifiedShow Answer

Which type of metric measures when a visitor reaches a website and their computer sends a request to the site's computer server to begin displaying pages?

Correct AnswerverifiedShow Answer

Which of the following terms could you use synonymously when referring to the web?

Correct AnswerverifiedShow Answer

Which of the following represents a form of disruptive technology?

Correct AnswerverifiedShow Answer

Intermediaries occur when a customer sells directly to another customer online,cutting out the intermediary.

Correct AnswerverifiedShow Answer

Nike offers people the opportunity to visit its website to create running shoes in the style and color they choose.How would you classify Nike's ebusiness strategy?

Correct AnswerverifiedShow Answer

All of the following are types of website visitors except:

Correct AnswerverifiedShow Answer

What measures the number of people a firm can communicate with all over the world?

Correct AnswerverifiedShow Answer

What allows users to access the WWW?

Correct AnswerverifiedShow Answer

The Innovator's ___________ is a book by Clayton M.Christensen.

Correct AnswerverifiedShow Answer

What is best for an organization's current business could ruin it in the long term.

Correct AnswerverifiedShow Answer

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