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Which of the following use a variety of techniques to find patterns and relationships in large volumes of information that predict future behavior and guide decision making?


A) Data analysis tools
B) Electronic analysis tools
C) Data-mining tools
D) Data integrity tools

E) B) and C)
F) A) and D)

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Time-series information is time-stamped information collected at a particular frequency.

A) True
B) False

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What are forecasts?


A) A statement about what will happen or might happen in the future such as future sales or employee turnover.
B) A statistical process that finds the way to make a design, system, or decision as effective as possible, for example, finding the values of controllable variables that determine maximal productivity or minimal waste.
C) Predictions based on time-series information.
D) A statistical process for estimating the relationships among variables.

E) C) and D)
F) B) and C)

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Classification segments a heterogeneous population of more homogeneous subgroups.

A) True
B) False

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In terms of big data, what is variety?


A) Different forms of structured and unstructured data.
B) Uncertainty of data, including biases, noise, and abnormalities.
C) Scale of data.
D) Analysis of streaming data as it travels around the Internet.

E) A) and C)
F) B) and D)

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Which of the following is not a common form of data mining analysis?


A) Division organization
B) Classification
C) Estimation
D) Clustering

E) B) and D)
F) None of the above

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Regression is a statement about what will happen or might happen in the future such as future sales or employee turnover.

A) True
B) False

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What is estimation?


A) Determination of values for an unknown continuous variable behavior or estimated future value.
B) Determination of which things go together.
C) Segmentation of a heterogeneous population of more homogeneous subgroups.
D) Assignment of records to one of a predefined set of classes.

E) A) and D)
F) A) and C)

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What are the two main objectives associated with data mining?


A) Uncovering tactics and plans.
B) Uncovering trends and patterns.
C) Uncovering intelligence and unstructured data issues.
D) Uncovering competitors and market advantages.

E) A) and D)
F) C) and D)

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Distributed computing processes and manages algorithms across many machines in a computing environment.

A) True
B) False

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What analyzes unstructured data to find trends and patterns in words and sentences?


A) Social media analytics
B) Speech analytics
C) Text analytics
D) Web analytics

E) A) and C)
F) A) and D)

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What is the application of big data analytics to smaller data sets in near-real or real-time in order to solve a problem or create business value?


A) Fast data
B) Outlier
C) Analysis paralysis
D) Cube

E) A) and B)
F) A) and D)

Correct Answer

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What tracks corporate metrics such as critical success factors and key performance indicators and includes advanced capabilities such as interactive controls allowing users to manipulate data for analysis?


A) Informing
B) Infographics
C) Data visualization tools
D) Business intelligence dashboards

E) All of the above
F) A) and C)

Correct Answer

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What is the process of analyzing recorded calls to gather information that-brings structure to customer interactions and exposes information buried in customer contact center interactions with an enterprise?


A) Social media analytics
B) Speech analytics
C) Text analytics
D) Web analytics

E) None of the above
F) C) and D)

Correct Answer

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Web mining analysis describes technologies that allow users to see, or visualize, data to transform information into a business perspective.

A) True
B) False

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Speech analytics is heavily used in the customer service department to help improve processes by identifying angry customers and routing them to the appropriate customer service representative.

A) True
B) False

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What is a data artist?


A) Processes and manages algorithms across many machines in a computing environment.
B) Focuses on forecasting future trends and producing insights using sophisticated quantitative methods, including statistics, descriptive and predictive data mining, simulation, and optimization.
C) Occurs when the user goes into an emotional state of over-analyzing (or over-thinking) a situation so that a decision or action is never taken, in effect paralyzing the outcome.
D) A business analytics specialist who uses visual tools to help people understand complex data.

E) A) and D)
F) None of the above

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Classification assigns records to one of a predefined set of classes.

A) True
B) False

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A data miner is a business analytics specialist who uses visual tools to help people understand complex data.

A) True
B) False

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Which of the following reveals the relationship between variables along with the nature and frequency of the relationship?


A) Association detection
B) Masking detection tool
C) Cluster grouping
D) Blocking barriers

E) A) and B)
F) A) and C)

Correct Answer

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