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Exam 8: Enterprise Applications: Business Communications

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Question 21

Multiple Choice

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Where would you find the customers' customer in a typical supply chain?

A) Upstream
B) Downstream
C) In the middle
D) Not on the supply chain

E) All of the above
F) A) and D)

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Question 22

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Which of the following is not an example of a primary enterprise system?

A) Supply chain management
B) Customer relationship management
C) Enterprise revenue planning
D) Enterprise resource planning

E) B) and D)
F) B) and C)

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Question 23

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Middleware translates information between disparate systems.

The three phases of CRM include (1)reporting,(2)____________,and (3)predicting.

What is an organization performing when it asks questions such as "why was customer revenue so high"?

What allows separate systems to communicate directly with each other,eliminating the need for manual entry into multiple systems?

Analytical CRM supports traditional transactional processing for day-to-day front-office operations or systems that deal directly with the customers.

Campaign management systems guide users through marketing campaigns by performing such tasks as campaign definition,planning,scheduling,segmentation,and success analysis.

What takes information entered into a given system and sends it automatically to all upstream systems and processes?

Integrations are achieved using enterprise systems-several different types of software that sit between and provide connectivity for two or more software applications.

Which question below represents a CRM reporting technology example?

Production and materials management is a core ERP component.

Accounting and finance components manage accounting data and ______________ processes within the enterprise with functions such as general ledger,accounts payable,accounts receivable,budgeting,and asset management.

Eprocurement is the business-to-business (B2B)online purchase and sale of supplies and services.

Which of the following is a common sales CRM metric?

Which application's primary business benefits include forecasting,planning,purchasing,material management,warehousing,inventory,and distribution?

_____________ ERP components are the traditional components included in most ERP systems and they primarily focus on internal operations.

What is predictive dialing?

In the basic supply chain,return refers to prepare to manage all resources required to meet demands.

"Why did sales not meet forecasts?" is an example of _________ technologies in CRM.