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Buyer power tends to be higher if suppliers provide undifferentiated or standard products.

A) True
B) False

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Competition tends to be more intense among firms within a strategic group than between strategic groups.

A) True
B) False

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By emphasizing the importance of identifying opportunities and threats, the SWOT framework makes firms act ________ rather than ___________.


A) quickly; slowly
B) immediately; eventually
C) proactively; reactively
D) intelligently; uninformed

E) B) and C)
F) B) and D)

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Which of the following is not a correct usage of the SWOT framework?


A) build on its strengths
B) remedy the weaknesses or work around them
C) take advantage of the opportunities presented by the environment
D) protect the firm from environmental weaknesses

E) B) and D)
F) None of the above

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Scenario planning is a useful technique for firms competing in industries characterized by __________ and ____________.


A) predictability; stability
B) low profit margins; stability
C) unpredictability; change
D) high profit margins; stability

E) All of the above
F) B) and C)

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Incumbent firms may enjoy increased bargaining power because the Internet


A) focuses marketing efforts on end users.
B) has reduced the number of wholesalers and distributors.
C) increases channel conflict.
D) diminishes the power of many distribution channel intermediaries.

E) A) and B)
F) B) and C)

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Which of the following statements about strategic groups is false?


A) Two assumptions are made: (1) no two firms are totally different, (2) no two firms are exactly the same.
B) Strategic groupings are of little help to a firm in assessing mobility barriers that protect a group from attacks by other groups.
C) Strategic groups help chart the future directions of firm strategies.
D) Strategic groups are helpful in thinking through the implications of each industry trend for the group as a whole.

E) C) and D)
F) B) and C)

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Two non-competing global firms meet quarterly to discuss multiple perspectives on world trends. This is an example of how to improve


A) stakeholder management.
B) perceptual acuity.
C) internal scanning.
D) financial returns.

E) A) and D)
F) None of the above

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Larger numbers of women entering the work force since the early 1970s is an example of


A) demographic changes.
B) political and legal environmental changes.
C) sociocultural changes.
D) technological developments.

E) B) and D)
F) C) and D)

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Referring to the textbook Exhibit 2.7 The World Automobile Industry: Strategic Groups, which strategic group consists of firms high in product pricing/quality and average in their product-line breadth?


A) Ferrari, Lamborghini, Porsche
B) Toyota, Ford, General Motors, Chrysler, Honda, Nissan
C) Chery, Geely, Tata Motors
D) Mercedes, BMW

E) C) and D)
F) A) and C)

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Two of the key inputs to developing forecasts discussed in the text are


A) environmental scanning and stakeholder identification.
B) assessing internal strengths and environmental scanning.
C) environmental scanning and competitive intelligence.
D) environmental scanning and a SWOT analysis.

E) None of the above
F) B) and C)

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_____________ tracks the evolution of environmental trends, sequences of events, or streams of activities.


A) Environmental scanning
B) Environmental monitoring
C) Environmental surveying
D) Competitive intelligence

E) A) and C)
F) A) and B)

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Five-forces analysis implicitly assumes a zero-sum game, a perspective that can be short-sighted.

A) True
B) False

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Boards of directors use outsiders to critique their strategy. This is necessary to improve mostly


A) financial returns.
B) organizational hierarchy.
C) perceptual acuity.
D) employee relations.

E) B) and C)
F) A) and D)

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Scenario analysis is a superficial approach to forecasting that seeks to explore possible developments that many only be connected to the past.

A) True
B) False

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Elements of the five forces can be quantified. This is important for analyzing industry structure. Which of the following is not an example of an element that can be quantified?


A) the percentage of the buyer total cost accounted for by the industry product
B) the percentage of industry sales required to fill a plant or operate a logistical network to efficient scale
C) the buyer switching cost
D) the governmental regulatory policy

E) A) and D)
F) B) and C)

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Product differentiation by incumbents act as an entry barrier because


A) new entrants cannot differentiate their products.
B) incumbents will take legal action if new entrants do not differentiate their products.
C) it helps a firm to derive greater economies of scale.
D) new entrants will have to spend heavily to overcome existing customer loyalties.

E) A) and B)
F) C) and D)

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Complements are products or services that have a potential impact on the _________ of the products or services of that company.


A) cost
B) availability
C) value
D) substitutability

E) All of the above
F) C) and D)

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Rivalry will be most intense when there is a lack of differentiation or switching costs.

A) True
B) False

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Underestimating uncertainty can lead to strategies that neither defend against threats nor take advantage of opportunities.

A) True
B) False

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