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Generally speaking, the opportunity recognition process consists of two phases of activity. They are ______________ and _____________.


A) global search; recycling profits
B) value creation; affordability
C) global search; valuation
D) discovery; evaluation

E) A) and B)
F) C) and D)

Correct Answer

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Intense rivalry involving actions and responses among similar competitors vying for the same customers in a marketplace is known as


A) competitive dynamics.
B) resource similarity.
C) threat of substitutes.
D) pioneering new entry.

E) None of the above
F) B) and D)

Correct Answer

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Angel investors are always public institutions which provide seed capital to young ventures.

A) True
B) False

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All of the following are examples of strategic actions a firm might take except


A) partner with competitors to reduce competition.
B) expand into neglected markets.
C) tie up raw materials sources.
D) change product packaging.

E) A) and C)
F) None of the above

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If a start-up enters a market with a broad or aggressive strategy, it is likely to evoke little retaliation from a more powerful competitor.

A) True
B) False

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Tuft and Needle is a low-cost bed mattress manufacturer that finds it difficult to overcome competition using an overall cost leadership strategy.

A) True
B) False

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Aircraft makers Boeing and Airbus have a high degree of ______________ because they make very similar products and have many buyers in common.


A) dynamic capabilities
B) first mover advantages
C) market commonality
D) equity funding

E) A) and B)
F) A) and C)

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Tom Monahan, a business creativity coach, says that every new idea is merely a spin of an old idea. A company that enters the market by offering a product or service that is somewhat new and sufficiently different in order to create value for customers by capitalizing on current trends is using which new entry strategy?


A) imitative
B) pioneering
C) differentiated
D) adaptive

E) C) and D)
F) A) and B)

Correct Answer

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If similar competitors vie for the same customers in a marketplace, they are likely to escalate their competitive strategy through a reactive series of actions and responses.

A) True
B) False

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New entry into markets, whether by start-ups or by incumbent firms, rarely threatens existing competitors.

A) True
B) False

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In 2005, Plum Organics entered the market with organic baby food and snack foods for children. It now has over 20 products and is listed at number 63 on the Inc. 500 list of fastest growing private companies. It used which new entry strategy in 2005?


A) imitative
B) pioneering
C) differentiated
D) adaptive

E) A) and B)
F) B) and C)

Correct Answer

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Seeking products or services that have been successful in one market and introducing the same basic product or service in another segment of the market is referred to as _____________ new entry.


A) adaptive
B) imitative
C) proactive
D) pioneering

E) A) and D)
F) None of the above

Correct Answer

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Which of the following statements about venture capital is not true?


A) Entrepreneurs raise venture capital by selling shares of ownership in their business.
B) Venture capital groups can often provide helpful management advice.
C) Venture capital is used to finance rapid growth or large capital expenditures.
D) Venture capital is a form of public equity financing.

E) All of the above
F) C) and D)

Correct Answer

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The majority of entrepreneurial start-ups are financed through monies from


A) bank financing.
B) SBA loans.
C) personal savings and the contributions of family and friends.
D) venture-capital financing.

E) A) and B)
F) A) and C)

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When launching a new venture, finding a way to begin doing business must ___________ generate cash flow, build credibility, attract good employees, and overcome the liability of newness.


A) slowly
B) quickly
C) steadily
D) painlessly

E) B) and C)
F) B) and D)

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According to the text, which of the following does not make it difficult for entrepreneurial firms to effectively pursue a strategy of differentiation?


A) Differentiation strategies are often expensive to enact.
B) Incumbent firms are constantly seeking opportunities to specialize in market niches.
C) It may be difficult for a young firm to establish a strong brand identity.
D) Implementing superior new technologies may be challenging for entrepreneurial firms.

E) B) and C)
F) A) and D)

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______________ provide(s) a key avenue for growth for many young and small firms through partnering to obtain resources and to expand into new markets.


A) Strategic alliances
B) Funding
C) Banking
D) Research and development

E) All of the above
F) A) and B)

Correct Answer

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In the context of competitive dynamics, tactical actions involve major commitments of distinctive and specific resources to strategic initiatives.

A) True
B) False

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Southwest Airlines began its no frills, no meals strategy in the late 1960s as a direct assault on the major carriers of the day. What type of competitive action does this represent?


A) A strategic action because it includes a refinement of an existing strategy.
B) A tactical action because it is a refinement of an existing strategy.
C) A strategic action because it was a breakthrough innovative offer.
D) A guerilla offensive because it is fast and will surprise its rivals.

E) All of the above
F) A) and B)

Correct Answer

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The evaluation phase of opportunity recognition occurs when an entrepreneur has an insight about a new business venture, often based on prior knowledge.

A) True
B) False

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