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Exam 7: Attitudes and Attitude Change

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Question 1

Multiple Choice

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According to the elaboration likelihood model of persuasion,if a consumer is not involved with a message or lacks either the motivation or ability to process information,the _____ route to persuasion will be followed.

A) central
B) peripheral
C) primary
D) relational
E) abstract

F) A) and E)
G) C) and D)

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Question 2

Multiple Choice

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The statement,"I always buy Honda automobiles",is an example of the _____ component of attitude.

A) affect
B) cognition
C) behavior
D) trustworthiness
E) abstract

F) C) and D)
G) B) and D)

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Question 3

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High levels of humor in advertisements can limit a consumer's ability to process information regarding the product being advertised.

Source likeability affects persuasion more for consumers with high need for cognition than for those with a low degree of this trait.

According to the balance theory,the relations between the elements of observer,person,and object are referred to as _____.

Which of the following best describes the matchup hypothesis?

Which of the following is true of the attitude-toward-the-object approach?

According to the balance theory,consistency in the triad (composed of observer,person,and object)is maintained when the multiplication of the signs in the sentiment and unit relations results in a negative value.

What is the hierarchy of effects? Briefly describe the different hierarchies.

Source effects is a term used to describe how the appeal of a message and its construction affect persuasion.

Roger is an ardent supporter of the Chelsea Football Club.He always wears the team's apparel for Premier League matches in order to fit in and connect with other fans of the famous soccer club.This is an example of the _____ function of attitudes.

ATTITUDE SCENARIO Serena wants to buy a new hair dryer. She surfs the Internet and finally considers buying either a model from Philips or Braun. She rates them on their price, energy consumption, and design. Her evaluative ratings (e) for each attribute and her beliefs of how each brand performs on a given attribute (b) are given below: -Refer to the Attitude Scenario.Serena sees an advertisement for Philips Model A which states that it has the least energy consumption compared to the other models.According to the social judgment theory,which of the following is most likely to happen when she sees this message?

Caroline wants to do her Bachelors in Medicine but is confused about which schools to apply to.She considers her family and friends' advice regarding the best schools to study medicine.They convince her that she must apply at the top-ranked medical schools.But she believes that her parents,both doctors,want her to study in the same school they had studied in,so she considers it as well.In addition to this,she also wishes to study in the same medical school as her best friend.In this scenario,Caroline's focus is on what other people think she should do in addition to her own attitude toward specific schools.Which of the following refers to a consumer attitude model that is best applicable in this instance?

When material presented early in a message is most influential,a _____ is said to occur.

Tom strongly believes that raising tax rates for the rich is the only way to steer the economy out of a recession because it is likely to generate greater tax revenue for the government.Even when his friend Sam pointed at factual information illustrating that the government indeed receives greater tax revenues when tax rates are uniformly low for all Americans,Tom refused to accept Sam's input and change his attitude.Interestingly,the input provided by Sam further strengthened Tom's initial attitude.In this instance,_____ can be said to have occurred.

Salespeople are trained to assess a potential consumer's attitude toward their company's offerings and to attempt to change that attitude if it is not positive.There are several techniques that help salespeople accomplish this attitude change in potential consumers.Salespeople attempt to change consumer attitudes about their products through _____.

ATTITUDE SCENARIO Serena wants to buy a new hair dryer. She surfs the Internet and finally considers buying either a model from Philips or Braun. She rates them on their price, energy consumption, and design. Her evaluative ratings (e) for each attribute and her beliefs of how each brand performs on a given attribute (b) are given below: -Refer to the Attitude Scenario.Based on the attitude-toward-the-object model,what is Serena's overall attitude toward Philips Model A?

Ryan Moore has a "Free Tibet" bumper sticker on his car because he feels strongly about the Tibetan Independence movement and supports the cause.Which of the following refers to a function of attitudes represented in this instance?

Noise,in the basic communication model,represents all the stimuli in the environment that assist the communication process.

According to social judgment theory,for a message to fall within a consumer's latitude of acceptance,the information presented must be perceived as coming from a credible source.