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The computer program used to manage and query a database is known as a:


A) Database
B) Business Intelligence
C) Schema
D) Database Management System

E) A) and B)
F) None of the above

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Bill Inmon, who is known as the "Father of Data Warehousing." describes a data warehouse as a subject-oriented, integrated, time-variant, and non-volatile collection of information. What do these terms mean?

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Subject-oriented means that information ...

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What reveals the degree to which variables are related and the nature and frequency of these relationships in the information?


A) Association detection
B) Market basket analysis
C) Cluster analysis
D) Intelligent agent

E) A) and B)
F) All of the above

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What is a technique used to divide an information set into mutually exclusive groups such that the members of each group are as close together as possible to one another and the different groups are as far apart as possible?


A) Association detection
B) Market basket analysis
C) Cluster analysis
D) Intelligent agent

E) C) and D)
F) A) and B)

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Which of the following segments a heterogeneous population of records into a number of more homogeneous subgroups?


A) Classification
B) Estimation
C) Affinity grouping
D) Clustering

E) None of the above
F) A) and C)

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List and describe the various benefits an organization can expect to receive from BI deployment?

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Direct quantifiable benefits include wor...

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List the four primary sources of low-quality information.

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(1) Online customers intentionally enter...

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______ integrity is a measure of the quality of data.

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_____________ cleansing or scrubbing is the process that weeds out and fixes or discards inconsistent, incorrect, or incomplete information.

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A birth date of 31/02/1991 is an example of ______ but _______ information.


A) complete; inaccurate
B) accurate; incomplete
C) incomplete; accurate
D) complete; accurate

E) B) and C)
F) None of the above

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_______ are predictions made on the basis of time series information.

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Data warehousing is about extending the transformation of data into _________.

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What refers to how well a system can adapt to increased demands?


A) Scalability
B) Performance
C) Redundancy
D) Information integrity

E) None of the above
F) A) and D)

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Having a data-driven website enables the site to grow faster than would be possible with a static site.

A) True
B) False

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Which of the following is correct in reference to a database?


A) A database can support only one logical view
B) A database can support many physical views
C) A database can support many logical views
D) A database can support up to 3 logical views

E) A) and B)
F) A) and C)

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Which of the following database structures offers a flexible way of representing objects and their relationships?


A) Hierarchical database
B) Network database
C) Relational database model
D) All of these choices are correct.

E) A) and B)
F) None of the above

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Why do relational databases use primary keys and foreign keys?


A) To create a database
B) To create physical relationships
C) To create logical relationships
D) All of these choices are correct.

E) A) and B)
F) A) and C)

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Data mining approaches decision making with these different activities in mind:


A) Classification
B) Estimation
C) Affinity grouping
D) All of these choices are correct.

E) A) and C)
F) None of the above

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Most professionals consider a collection of data to constitute a database must have the following properties:


A) Data Integrity
B) Data Quality
C) Data Shared Access
D) All of these choices are correct.

E) A) and D)
F) A) and C)

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A(n) _______________ key is a field that uniquely identifies a given entity in a table.

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