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A system is a collection of parts that link to achieve a common purpose.Systems thinking is a way of monitoring ________________.


A) The entire system.
B) A division within the sales role.
C) The executive team.
D) The company's competitors.

E) B) and C)
F) A) and C)

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___________ value activities are found along the top of the value chain and include business processes, such as firm infrastructure, human resource management, technology development, and procurement that support the primary value activities.

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According to Porter's three generic strategies, Walmart is following a business strategy that focuses on "broad market and low cost."

A) True
B) False

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Which of the following is not a core driver of the information age?


A) Information.
B) Knowledge.
C) Fact.
D) Data.

E) All of the above
F) C) and D)

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Competitive __________ is the process of gathering information about the competitive environment, including competitors' plans, activities, and products, to improve a company's ability to succeed.

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The Porter's Five Forces Model analyzes the competitive forces within the environment in which a company operates to assess the potential for __________ in an industry.

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Business intelligence is information collected from multiple sources.Which of the following provides an example of a source that would be included in business intelligence?


A) Suppliers.
B) Customers.
C) Competitors.
D) All of these.

E) B) and D)
F) All of the above

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Which of the following is considered information?


A) Quantity sold
B) Date sold
C) Best selling item by month
D) All of these

E) None of the above
F) C) and D)

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Jennifer Bloom is writing a paper, and she must determine which of Porter's three generic strategies The Museum Company has implemented.Jennifer finds out that The Museum Company offers specialty products found only in museums around the world to affluent customers.What would Jennifer determine The Museum Company is using as its generic strategy?


A) Broad market, low cost.
B) Narrow market, high cost.
C) Broad market, high cost.
D) Narrow market, low cost.

E) B) and C)
F) A) and D)

Correct Answer

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Which of the following is not considered a category within the primary value activities in a value chain analysis?


A) Inbound logistics.
B) Firm infrastructure.
C) Operations.
D) Service.

E) None of the above
F) A) and B)

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Technology provides countless business opportunities, but can also lead to pitfalls and traps for a business.

A) True
B) False

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Your boss, Kerry Miller, has asked you to analyze the soft-drink industry using Porter's Five Forces Model.Which of the following represents supplier power in the soft-drink industry?


A) Pepsi requires stores that carry Pepsi products to commit to minimum orders of 1,000 cases.
B) Walmart negotiates a lower cost per bottle from Coke in exchange for premium shelf space in every Walmart store.
C) Zevia Natural Diet Soda begins selling directly over the Internet.
D) Vitamin water, fruit juice, coffee.

E) B) and D)
F) C) and D)

Correct Answer

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Your boss, Tom Repicci, has asked you to analyze the airline industry using Porter's three generic strategies.Which of the following companies are using a focused strategy?


A) Southwest, Horizon, Frontier, JetBlue.
B) British Airways, Singapore Airlines, Virgin Atlantic.
C) Sky Taxi-a rent-by-thehour personal plane service.
D) All of these.

E) B) and C)
F) A) and D)

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The __________ department tracks strategic financial issues including money, banking, credit, investments, and assets.

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When reviewing Porter's value chain analysis, which of the following provides customer support after the sale of goods and services?


A) Inbound logistics.
B) Outbound logistics.
C) Operations.
D) Service.

E) All of the above
F) B) and D)

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Some industries' competition is much more intense than others.Retail grocery stores such as Kroger, Safeway, and Albertson's in the United States experience fierce competition and offer similar marketing campaigns to compete.What is this an example of in terms of Porter's five forces?


A) Rivalry among new entrants.
B) Rivalry among existing competitors.
C) Threat of substitute products or services.
D) Buyer power.

E) None of the above
F) C) and D)

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Why do students need to study information technology?


A) Information technology is everywhere in business.
B) Information technology is rarely discussed in business.
C) Information technology is rarely used in organizations.
D) Information technology is found in only a few businesses.

E) All of the above
F) B) and D)

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All of the following are common tools used in industry to analyze and develop competitive advantages, except:


A) Five Forces model
B) Three generic strategies
C) Competitive analysis model
D) Value chain analysis

E) All of the above
F) A) and D)

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Today's workers are commonly referred to as _____________ workers, who use business intelligence along with personal experience to make decisions.

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Your boss, Kerry Miller, has asked you to analyze the soft-drink industry using Porter's Five Forces Model.Which of the following represents a threat of a new entrant in the soft-drink industry?


A) Pepsi requires stores that carry Pepsi products to commit to minimum orders of 1,000 cases.
B) Walmart negotiates a lower cost per bottle from Coke in exchange for premium shelf space in every Walmart store.
C) Zevia Natural Diet Soda begins selling directly over the Internet.
D) Vitamin water, fruit juice, coffee.

E) All of the above
F) C) and D)

Correct Answer

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