Question 1

When are vivid stories most useful?

Accepted Answer

A)  when they convey the central message
B)  when they distract from the central message
C)  when they are opposite the central message
D)  when they convey the peripheral messageE) B) and C)
F) A) and C)

Question 2

Werner and her colleagues (2002) conducted a study on aluminum can recycling at the University of Utah and found that the most effective message was a

Accepted Answer

A)  one-sided one.
B)  two-sided one.
C)  discrepant one.
D)  clear and unambiguous one.E) None of the above
F) C) and D)

Question 3

Generally speaking,the most persuasive channel of communication seems to be

Accepted Answer

A)  written.
B)  audiotaped.
C)  videotaped.
D)  live.E) All of the above
F) B) and D)

Question 4

People tend to have different social and political attitudes depending on their age because attitudes change as people grow older.This refers to the _______ explanation for how age plays a role in persuasion.

Accepted Answer

A)  generational
B)  life cycle
C)  age
D)  timeE) B) and C)
F) A) and B)

Question 5

Since Carmen is not a particularly prestigious or authoritative source on exercise,she should encourage her father to exercise by suggesting he

Accepted Answer

A)  completely overhaul his lifestyle.
B)  complete a fitness program.
C)  begin doing some limited exercises.
D)  consult with a local gym.E) A) and B)
F) All of the above

Question 6

A cult has all of the following characteristics EXCEPT

Accepted Answer

A)  a distinctive ritual and beliefs that are related to its devotion to a god or a person.
B)  the use of mind-altering drugs.
C)  isolation from the surrounding culture.
D)  a charismatic leader.E) A) and D)
F) A) and B)

Question 7

When Asch (1946) presented students with a description of someone as "intelligent,industrious,impulsive,critical,stubborn,and envious," they rated the person more positively than if the opposite order of adjectives was presented.This demonstrates the _______ effect.

Accepted Answer

A)  recency
B)  primacy
C)  channel
D)  sleeperE) A) and B)
F) A) and C)

Question 8

The process by which media influence often occurs through opinion leaders,who in turn influence others,is referred to as

Accepted Answer

A)  the sleeper effect.
B)  an indirect channel of communication.
C)  the opinion leader effect.
D)  a two-step flow of communication.E) B) and D)
F) B) and C)

Question 9

The Bennington College study revealed that

Accepted Answer

A)  views embraced at an impressionable time fade over a lifetime of experience.
B)  college makes "good little liberals" out of us all.
C)  college produces liberals out of 75 percent of its students.
D)  views embraced at an impressionable time often survive a lifetime of experience.E) A) and B)
F) All of the above

Question 10

A person's perceived expertise and trustworthiness comprise their overall

Accepted Answer

A)  convince ability.
B)  intelligence.
C)  credibility.
D)  persuasiveness.E) B) and C)
F) B) and D)

Question 11

Chaiken and Eagly (1976) found that when a message was difficult to comprehend,persuasion was greatest when the message was

Accepted Answer

A)  written.
B)  spoken.
C)  written and spoken.
D)  videotapeD.E) A) and B)
F) A) and C)

Question 12

Which of the following is an example of a gain-framed message?

Accepted Answer

A)  an anti-smoking ad that states "smoking will lead to lung cancer"
B)  a safe-sex ad that states "unprotected sex increases your risk of contacting AIDS"
C)  a dental-floss ad that states "if you don't floss you'll have stained teeth"
D)  a sunscreen ad that states "if you wear sunscreen you'll have youthful skin"E) B) and D)
F) B) and C)

Question 13

You are more likely to be persuaded when a message is

Accepted Answer

A)  clear and easy to comprehend and the arguments are unconvincing.
B)  difficult to comprehend and the arguments are unconvincing.
C)  clear and easy to comprehend and the arguments are convincing.
D)  difficult to comprehend and the arguments are convincing.E) A) and C)
F) B) and D)

Question 14

Studies comparing different sources of media found that the more _______ the media,the more persuasive the message.

Accepted Answer

A)  positive
B)  negative
C)  lifelike
D)  intenseE) None of the above
F) B) and C)

Question 15

Which of the following illustrates media influence through a two-step flow of communication?

Accepted Answer

A)  A teenager buys a video game she saw advertised both on television and in her favorite magazine.
B)  A domestic car manufacturer sponsors a television program about the defectiveness of many foreign imports.
C)  A candidate for political office answers questions from members of a studio audience on live television.
D)  A man buys a new laundry detergent after having it recommended by a friend,who had read that it was both effective and environmentally safe in a consumer magazine article.E) All of the above
F) A) and D)

Question 16

If people remember the message better than the reason for discounting it,the impact of a noncredible person may _______ over time.

Accepted Answer

A)  change
B)  stay the same
C)  increase
D)  decreaseE) A) and B)
F) None of the above

Question 17

Darley and Cooper (1972) found that when students were invited to write essays advocating a strict dress code,which was against the students' own positions,the students were

Accepted Answer

A)  willing to write the essays.
B)  willing to write the essays if they were paid.
C)  not willing to write the essays.
D)  not willing to write the essays even if they were paiD.E) B) and C)
F) C) and D)

Question 18

Which one of the following is NOT one of the conditions under which a thinking person would adopt the peripheral route to persuasion?

Accepted Answer

A)  when there is a lack of time and interest
B)  when the speaker is articulate
C)  when the speaker has several arguments
D)  when the arguments are strong and compellingE) A) and D)
F) A) and C)

Question 19

Which is NOT an element of persuasion?

Accepted Answer

A)  the communicator
B)  the channel
C)  the audience
D)  the mediumE) None of the above
F) A) and B)

Question 20

You have been hired to develop an informational campaign to prevent junior high
school students from taking up smoking.Your boss wants you to use a scare-tactic
approach.What must you do to construct a fear-appeal that is maximally effective?

Accepted Answer

To construct a fear-appeal that is maxim...

Exam 7: Persuasion

Chaiken and Eagly (1976) found that when a message was difficult to comprehend,persuasion was greatest when the message was

Correct AnswerverifiedShow Answer

You have been hired to develop an informational campaign to prevent junior high school students from taking up smoking.Your boss wants you to use a scare-tactic approach.What must you do to construct a fear-appeal that is maximally effective?

Correct AnswerAnswered by ExamLex AITo construct a fear-appeal that is maxim...View AnswerShow Answer

If people remember the message better than the reason for discounting it,the impact of a noncredible person may _______ over time.

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You are more likely to be persuaded when a message is

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Studies comparing different sources of media found that the more _______ the media,the more persuasive the message.

Correct AnswerverifiedShow Answer

Which one of the following is NOT one of the conditions under which a thinking person would adopt the peripheral route to persuasion?

Correct AnswerverifiedShow Answer

Which is NOT an element of persuasion?

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A person's perceived expertise and trustworthiness comprise their overall

Correct AnswerverifiedShow Answer

Since Carmen is not a particularly prestigious or authoritative source on exercise,she should encourage her father to exercise by suggesting he

Correct AnswerverifiedShow Answer

Darley and Cooper (1972) found that when students were invited to write essays advocating a strict dress code,which was against the students' own positions,the students were

Correct AnswerverifiedShow Answer

When are vivid stories most useful?

Correct AnswerverifiedShow Answer

Which of the following is an example of a gain-framed message?

Correct AnswerverifiedShow Answer

Werner and her colleagues (2002) conducted a study on aluminum can recycling at the University of Utah and found that the most effective message was a

Correct AnswerverifiedShow Answer

People tend to have different social and political attitudes depending on their age because attitudes change as people grow older.This refers to the _______ explanation for how age plays a role in persuasion.

Correct AnswerverifiedShow Answer

A cult has all of the following characteristics EXCEPT

Correct AnswerverifiedShow Answer

The process by which media influence often occurs through opinion leaders,who in turn influence others,is referred to as

Correct AnswerverifiedShow Answer

When Asch (1946) presented students with a description of someone as "intelligent,industrious,impulsive,critical,stubborn,and envious," they rated the person more positively than if the opposite order of adjectives was presented.This demonstrates the _______ effect.

Correct AnswerverifiedShow Answer

The Bennington College study revealed that

Correct AnswerverifiedShow Answer

Which of the following illustrates media influence through a two-step flow of communication?

Correct AnswerverifiedShow Answer

Generally speaking,the most persuasive channel of communication seems to be

Correct AnswerverifiedShow Answer

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