Question 1

Figure 2-3b
-According to Figure 2-3b, which of the following SBUs has the YTD revenue compared to its target?

Accepted Answer

A)   Hardware
B)   Electronics
C)   Software
D)   Peripherals
E)   Grand TotalF) A) and B)
G) C) and E)

Question 2

An effective summary tool for an organization's situation analysis is referred to as

Accepted Answer

A)   SWOT analysis.
B)   strategic management planning.
C)   environmental scanning.
D)   market-product grid analysis.
E)   marginal analysis.F) A) and E)
G) A) and C)

Question 3

An aid to implementing a marketing plan that consists of four columns: (1)  the task; (2)  the person responsible for completing that task; (3)  the date to finish the task; and (4)  what is to be delivered is referred to as

Accepted Answer

A)   an output report.
B)   a Gantt chart.
C)   a market plan.
D)   an action item list.
E)   a marketing action memo.F) C) and E)
G) A) and C)

Question 4

An organization's special capabilities, including skills, technology, and resources that distinguish it from other organizations and provide customer value, are referred to as

Accepted Answer

A)   points of differences.
B)   sustainable advantages.
C)   core values.
D)   points of similarity.
E)   competencies.F) A) and B)
G) A) and E)

Question 5

A marketing strategy is the means by which a marketing goal is to be achieved. The two parts that usually characterize a marketing strategy are

Accepted Answer

A)   specific organizational goals and objectives.
B)   a detailed marketing plan and a marketing budget.
C)   marketing strategies and marketing tactics.
D)   a specified target market and a marketing program to reach it.
E)   marketing metrics and marketing dashboards to track effectiveness.F) All of the above
G) B) and C)

Question 6

Strategic business units (SBUs)  with a low share of slow-growth markets that may generate enough cash to sustain themselves but do not hold the promise of ever becoming real winners for the organization are referred to as

Accepted Answer

A)   dogs.
B)   cash cows.
C)   stars.
D)   question marks.
E)   hedgehogs.F) A) and D)
G) None of the above

Question 7

A board of directors of an organization

Accepted Answer

A)   represents the functional level.
B)   oversees the three levels of strategy.
C)   represents the corporate level.
D)   represents the CEO.
E)   represents the strategic business unit level.F) B) and D)
G) B) and C)

Question 8

A marketing strategy refers to

Accepted Answer

A)   the means by which a marketing goal is to be achieved, usually characterized by a specified target market and a marketing program to reach it.
B)   the tactical decisions made to implement the marketing program.
C)   a technique to quantify performance measures and growth targets of a firm's strategic business units (SBUs) .
D)   a road map for the marketing activities of an organization for a specified future time period, such as one year or five years.
E)   the detailed day-to-day operational decisions.F) A) and D)
G) C) and D)

Question 9

Which of the following statements regarding an organization's strategic business unit level is most accurate?

Accepted Answer

A)   The strategic business unit level is the level that works most directly with an organization's targeted customers.
B)   The overall strategy for the organization is directed at the strategic business unit level.
C)   In the most complex organizations, the corporate level and the strategic business unit level may merge.
D)   More end-user analysis is provided at the strategic business unit level than at the functional level.
E)   The strategic direction is more specific at the strategic business unit level than at the corporate level.F) A) and D)
G) A) and E)

Question 10

St. Jude Medical makes cardiovascular medical devices, including the world's most widely used mechanical heart valve. Its products include tissue heart valves, pacemakers, and implantable cardiovascular defibrillators. St. Jude's innovation in cardiac devices helps it outperform rivals, and thus provides it with a

Accepted Answer

A)   competitive advantage.
B)   set of core values.
C)   core benefit proposition.
D)   marketing edge.
E)   viable mission.F) None of the above
G) C) and D)

Question 11

In a typical manufacturing firm, the structure of its marketing department is typically organized from top to bottom in which of these ways?

Accepted Answer

A)   CEO to CFO to product manager
B)   CEO to CMO to product manager
C)   product manager to marketing research manager to sales manager to promotion manager
D)   industry manager to market manager to product manager
E)   product manager to CMO to sales managerF) B) and C)
G) B) and D)

Question 12

Howard Schultz, the founder of the American coffee chain Starbucks, provides health care for all employees who work over 20 hours per week. He says, "The companies that are doing the right thing by covering their employees [with health care coverage] are paying for the companies who don't do the right thing." This is an example of one of Starbucks' ________ goals.

Accepted Answer

A)   profit
B)   market share
C)   employee welfare
D)   customer satisfaction
E)   salesF) A) and B)
G) A) and D)

Question 13

The clear, broad, underlying industry or market sector of an organization's offerings is referred to as its

Accepted Answer

A)   business.
B)   commerce.
C)   marketing.
D)   competitive set.
E)   product grouping.F) B) and C)
G) A) and B)

Question 14

Figure 2-1
-In Figure 2-1, C represents the ________ of an organization.

Accepted Answer

A)   strategic business unit level
B)   board of directors
C)   corporate level
D)   functional level
E)   CMOF) D) and E)
G) A) and B)

Question 15

The marketing strategy to sell current products to new markets is referred to as

Accepted Answer

A)   market penetration.
B)   market infiltration.
C)   market development.
D)   product development.
E)   diversification.F) D) and E)
G) A) and B)

Question 16

During Super Bowl 50, Taco Bell unveiled its latest offering for the U.S. market, the "quesalupa," a hybrid of a quesadilla and a chalupa. Here, Taco Bell was using a ________ strategy.

Accepted Answer

A)   product development
B)   market development
C)   market penetration
D)   diversification
E)   market saturationF) D) and E)
G) B) and E)

Question 17

Figure 2-7
-Consider Figure 2-7. A Florida-based flashlight company has been extremely successful due in part to the number of hurricanes in Florida that result in power outages. The firm is thinking of expanding its product offerings to include other emergency supplies such as generators and survival kits (consisting of food bars, a water filtration system, first aid supplies, etc.) . Before going ahead with this decision, several factors had to be considered: (1)  The firm has a great reputation with its flashlights and does not want to ruin it. (2)  Its physical plant could be refitted relatively easily to make small generators, but it would be rather costly. (3)  It would have to rely on another firm to manufacture and package the survival kits. (4)  Although there are nine named hurricanes forecasted for the upcoming year, no one really can predict what will happen. The projected number of hurricanes would fall in which quadrant(s)  of the SWOT analysis grid?

Accepted Answer

A)   A
B)   B
C)   C
D)   D
E)   both C and DF) A) and B)
G) A) and C)

Question 18

What is a cross-functional team and how is it used?

Accepted Answer

When developing marketing programs for n...

Question 19

Which of the following is not an example of an industry?

Accepted Answer

A)   computer firms
B)   automobile companies
C)   landscaping businesses
D)   government agencies
E)   cable television organizationsF) C) and E)
G) None of the above

Question 20

The single measure that is shown in Figure 2-3a, part of a larger marketing dashboard, is referred to as

Accepted Answer

A)   trend analysis.
B)   a marketing measurement.
C)   a marketing gauge.
D)   a marketing metric.
E)   value analysis.F) B) and D)
G) A) and B)

Exam 2: Developing Successful Organizational and Marketing Strategies

Figure 2-1 -In Figure 2-1, C represents the ________ of an organization.

Correct Answer
verified

The clear, broad, underlying industry or market sector of an organization's offerings is referred to as its

Correct Answer
verified

During Super Bowl 50, Taco Bell unveiled its latest offering for the U.S. market, the "quesalupa," a hybrid of a quesadilla and a chalupa. Here, Taco Bell was using a ________ strategy.

Correct Answer
verified

Correct Answer
verified

A marketing strategy is the means by which a marketing goal is to be achieved. The two parts that usually characterize a marketing strategy are

Correct Answer
verified

Correct Answer
verified

A board of directors of an organization

Correct Answer
verified

Which of the following statements regarding an organization's strategic business unit level is most accurate?

Correct Answer
verified

In a typical manufacturing firm, the structure of its marketing department is typically organized from top to bottom in which of these ways?

Correct Answer
verified

Correct Answer
verified

An organization's special capabilities, including skills, technology, and resources that distinguish it from other organizations and provide customer value, are referred to as

Correct Answer
verified

Figure 2-3b -According to Figure 2-3b, which of the following SBUs has the YTD revenue compared to its target?

Correct Answer
verified

What is a cross-functional team and how is it used?

Correct Answer
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When developing marketing programs for n...
View Answer

An aid to implementing a marketing plan that consists of four columns: (1) the task; (2) the person responsible for completing that task; (3) the date to finish the task; and (4) what is to be delivered is referred to as

Correct Answer
verified

A marketing strategy refers to

Correct Answer
verified

The marketing strategy to sell current products to new markets is referred to as

Correct Answer
verified

The single measure that is shown in Figure 2-3a, part of a larger marketing dashboard, is referred to as

Correct Answer
verified

Which of the following is not an example of an industry?

Correct Answer
verified

Strategic business units (SBUs) with a low share of slow-growth markets that may generate enough cash to sustain themselves but do not hold the promise of ever becoming real winners for the organization are referred to as

Correct Answer
verified

An effective summary tool for an organization's situation analysis is referred to as

Correct Answer
verified

Exam 2: Developing Successful Organizational and Marketing Strategies

Figure 2-1 -In Figure 2-1, C represents the ________ of an organization.

Correct AnswerverifiedShow Answer

The clear, broad, underlying industry or market sector of an organization's offerings is referred to as its

Correct AnswerverifiedShow Answer

During Super Bowl 50, Taco Bell unveiled its latest offering for the U.S. market, the "quesalupa," a hybrid of a quesadilla and a chalupa. Here, Taco Bell was using a ________ strategy.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

A marketing strategy is the means by which a marketing goal is to be achieved. The two parts that usually characterize a marketing strategy are

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

A board of directors of an organization

Correct AnswerverifiedShow Answer

Which of the following statements regarding an organization's strategic business unit level is most accurate?

Correct AnswerverifiedShow Answer

In a typical manufacturing firm, the structure of its marketing department is typically organized from top to bottom in which of these ways?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

An organization's special capabilities, including skills, technology, and resources that distinguish it from other organizations and provide customer value, are referred to as

Correct AnswerverifiedShow Answer

Figure 2-3b -According to Figure 2-3b, which of the following SBUs has the YTD revenue compared to its target?

Correct AnswerverifiedShow Answer

What is a cross-functional team and how is it used?

Correct AnswerverifiedWhen developing marketing programs for n...View AnswerShow Answer

An aid to implementing a marketing plan that consists of four columns: (1) the task; (2) the person responsible for completing that task; (3) the date to finish the task; and (4) what is to be delivered is referred to as

Correct AnswerverifiedShow Answer

A marketing strategy refers to

Correct AnswerverifiedShow Answer

The marketing strategy to sell current products to new markets is referred to as

Correct AnswerverifiedShow Answer

The single measure that is shown in Figure 2-3a, part of a larger marketing dashboard, is referred to as

Correct AnswerverifiedShow Answer

Which of the following is not an example of an industry?

Correct AnswerverifiedShow Answer

Strategic business units (SBUs) with a low share of slow-growth markets that may generate enough cash to sustain themselves but do not hold the promise of ever becoming real winners for the organization are referred to as

Correct AnswerverifiedShow Answer

An effective summary tool for an organization's situation analysis is referred to as

Correct AnswerverifiedShow Answer

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Correct Answer
verified
When developing marketing programs for n...
View Answer

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Correct Answer
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Correct Answer
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