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Exam 6: Understanding and Reaching Global Consumers and Markets

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Question 71

Multiple Choice

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A field of study that examines the correspondence between symbols and their role in the assignment of meaning for people is referred to as

A) back translation.
B) symbiotics.
C) semiotics.
D) symbolic linguistics.
E) cross-cultural analysis.

F) A) and C)
G) C) and E)

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Question 72

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A global brand is a brand marketed under the same name in multiple countries with similar and centrally coordinated marketing programs. However, adaptations of global brands are made only

A) if required by government regulations in the host market.
B) in its initial introduction into a market and only until the brand has achieved awareness.
C) when there are domestic competitors causing brand confusion.
D) when necessary to better connect the brand to consumers in different markets.
E) when there is a serious drop in market share.

F) A) and C)
G) A) and B)

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Question 73

Multiple Choice

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Customs are

U.S.-based Fran Wilson Creative Cosmetics attributes its success in Japan to a top-quality product, effective advertising, and a novel ________ strategy, in which it uses Japanese distributors to reach beauty salons rather than department stores.

Which of the following statements about bribery is most accurate?

Volvo of North America delivered automobiles to the Siberian police force when Siberia had no cash to pay for them. It accepted payment in oil, which it then sold for cash to pay for media advertising in the United States. This transaction is an example of

Which of the following countries is the world's leading importer?

Currency exchange rate refers to

Values are

When German car maker Mercedes-Benz owns and operates a factory in Vance, Alabama that makes the M-Class sport-utility vehicle, this global market entry strategy is known as ________ and represents the greatest commitment a company can make to international sales.

What type of exporting has the least amount of commitment and risk but will probably return the least profit?

Most companies become involved in direct exporting when

Figure 6-5 -Global companies have five strategies for matching products and their promotion efforts to global markets. According to Figure 6-5, A refers to which type of strategy?

The EU has benefited firms in its member nations because

Global companies have five strategies for matching products and their promotion efforts to global markets. Changing a product in some way to make it more appropriate for a country's climate or preferences is an example of which type of global marketing product and promotion strategy?

KFC has created many offerings for its menus in China to appeal to local tastes, including the "Dragon Twister," which is a chicken wrap with Peking-duck sauce. This is an example of which type of global marketing product and promotion strategy?

An estimated 10 to 15 percent of world trade involves ________, the practice of using barter rather than money for making global sales.

Direct investment as a global market entry strategy refers to

Whirlpool asked the United States to impose ________ on washing machine imports made by LG Electronics and Samsung Electronics, both South Korean companies, to raise the price of these products. Whirlpool accused these companies of selling below fair market value and receiving anticompetitive export subsidies from their governments, both of which could jeopardize American jobs.

Russia currently has a limit on pork of 400,000 metric tons annually that can be imported from any country. This restriction would be considered