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Suppose a decrease in price increases quantity demanded from 8 to 12 units. Using the mid-point formula, what is the percentage change in quantity demanded?


A) 0.1 = 10 percent
B) 40 = 400 percent
C) 0.40 = 40 percent
D) −0.40 = −40 percent

E) None of the above
F) A) and C)

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For many consumers, bacon and eggs are complements. Egg producers monitor the price of bacon because the cross-price elasticity of demand between bacon and eggs is _____, meaning a(n) _____ in the price of bacon will _____ the demand for eggs.


A) negative; decrease; decrease
B) positive; decrease; increase
C) negative; decrease; increase
D) positive; increase; increase

E) All of the above
F) B) and C)

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The price elasticity of demand for insulin (a hormone necessary to treat Type I diabetes) is:


A) likely to be perfectly inelastic over some range of prices.
B) perfectly elastic.
C) always perfectly inelastic.
D) low relative to the price elasticity of supply.

E) A) and B)
F) A) and C)

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Why do producers calculate the price elasticity of demand for their goods and services?


A) They want to know the goods and services for which consumers are most sensitive to price changes.
B) They want to be able to predict the future preferences of their customers.
C) They want to know that consumers will have the same response to a price change regardless of the good or service.
D) They want to understand what goods their customers dislike the most.

E) A) and D)
F) B) and C)

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Knowing the price elasticity of demand is important in business because it allows a manager to determine whether:


A) a price increase will cause total revenue to rise or fall.
B) an increase in supply will cause total profit to rise or fall.
C) a price increase will cause the quantity demanded to rise or fall.
D) a price increase will cause the demand to rise or fall.

E) A) and D)
F) A) and C)

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Assuming price elasticity of demand is reported as an absolute value, the measured elasticity for an elastic demand would be:


A) greater than one.
B) less than one.
C) exactly one.
D) greater than zero and less than one.

E) B) and C)
F) A) and C)

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A baker of chocolate chip cookies is likely to have a _____ price elasticity of supply than the seller of rare baseball cards due to _____.


A) more elastic; the availability of inputs
B) less elastic; the availability of inputs
C) less elastic; a shorter adjustment time
D) less elastic; a more flexible production process

E) A) and B)
F) A) and C)

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Coke and Pepsi, both cola producers, likely have a _____ cross-price elasticity of demand than that of Coke and bananas.


A) less elastic
B) smaller
C) more negative
D) more elastic

E) A) and B)
F) None of the above

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If the price of a cup of coffee increases by 50 percent and the quantity of cups demanded decreases by 50 percent, the price elasticity of demand is:


A) elastic.
B) inelastic.
C) unit elastic.
D) zero.

E) C) and D)
F) None of the above

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When a good has many close substitutes available, it is likely to be:


A) less price elastic than a good without close substitutes available.
B) more price elastic than a good with many complement goods available.
C) less price elastic than a good with many complement goods available.
D) more price elastic than a good without close substitutes available.

E) A) and D)
F) None of the above

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A linear demand curve has a:


A) slope equal to that of its elasticity.
B) constant slope, but changing elasticity.
C) changing slope, but constant elasticity.
D) constant slope and a constant elasticity, but they need not be equal.

E) A) and B)
F) B) and D)

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Suppose the price of mascara is $12 and the quantity demanded is 450. When the price drops to $8, the quantity demanded increases to 550. Using the mid-point method, what is the price elasticity of demand?


A) −0.5
B) −2.0
C) −55
D) −180

E) C) and D)
F) A) and B)

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When demand is perfectly elastic:


A) the demand curve is perfectly vertical.
B) the demand curve is perfectly horizontal.
C) price elasticity is exactly −1.
D) the response to a change in price is immediate.

E) A) and B)
F) C) and D)

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  Consider the demand curve in the graph shown. Suppose price is initially $11 and falls to $8. Which of the following statements is true? A)  The quantity effect will outweigh the price effect, and total revenue will rise. B)  The quantity effect will outweigh the price effect, and total revenue will fall. C)  The price effect will outweigh the quantity effect, and total revenue will rise. D)  The price effect will outweigh the quantity effect, and total revenue will fall. Consider the demand curve in the graph shown. Suppose price is initially $11 and falls to $8. Which of the following statements is true?


A) The quantity effect will outweigh the price effect, and total revenue will rise.
B) The quantity effect will outweigh the price effect, and total revenue will fall.
C) The price effect will outweigh the quantity effect, and total revenue will rise.
D) The price effect will outweigh the quantity effect, and total revenue will fall.

E) All of the above
F) None of the above

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The demand for a subway ride is likely _____ price elastic than the demand for a car because _____.


A) less; a subway ride requires a smaller portion of one's income
B) more; a subway ride requires a smaller portion of one's income
C) less; consumers will take a longer time to adjust to a change in the price of a subway ride
D) more; consumers will take a longer time to adjust to a change in the price of a subway ride

E) B) and D)
F) B) and C)

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Whether a cross-price elasticity of demand is positive or negative indicates whether the:


A) goods are substitutes or complements.
B) elasticities are reported in absolute value.
C) demands are elastic or inelastic.
D) goods are a luxury or a necessity.

E) A) and B)
F) C) and D)

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A decrease in price causes:


A) a quantity effect, which is an increase in revenue that results from selling fewer units of the good.
B) a price effect, which is an increase in revenue that results from receiving a lower price for each unit sold.
C) both a price effect and quantity effect.
D) a decrease in quantity demanded.

E) A) and D)
F) A) and C)

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Assuming price elasticity of demand is reported as an absolute value, a price elasticity of demand of 1.2 indicates an _____ demand, meaning the percentage change in quantity demanded will be _____ than the percentage change in price.


A) elastic; greater
B) inelastic; greater
C) elastic; less
D) inelastic; less

E) All of the above
F) A) and C)

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  Consider a market in which price is initially $2 and rises to $6. If we know total revenue fell as a result of this price change, then we also know that the _____ effect outweighed the _____ effect, and the market is more likely to be represented by _____. A)  price; quantity; Graph A B)  quantity; price; Graph A C)  price; quantity; Graph B D)  quantity; price; Graph B Consider a market in which price is initially $2 and rises to $6. If we know total revenue fell as a result of this price change, then we also know that the _____ effect outweighed the _____ effect, and the market is more likely to be represented by _____.


A) price; quantity; Graph A
B) quantity; price; Graph A
C) price; quantity; Graph B
D) quantity; price; Graph B

E) C) and D)
F) A) and B)

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If the price of a cup of Dunkin' Donuts coffee increases while the price of a Starbucks latte is unchanged, we expect the number of lattes purchased at Starbucks to _____ as some consumers _____.


A) increase; switch from Dunkin' Donuts coffee to Starbucks lattes.
B) decrease; switch from Dunkin' Donuts coffee to Starbucks lattes.
C) decrease; have less money to spend on caffeinated beverages.
D) decrease; switch from Starbucks lattes to Dunkin' Donuts coffee.

E) None of the above
F) B) and C)

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