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Exam 4: Understanding Consumer Behavior

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Question 91

Multiple Choice

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The family life cycle concept describes the distinct phases a family progresses through from __________,each phase bringing with it identifiable purchasing behaviors.

A) formation to retirement
B) birth to death
C) the birth of children to retirement
D) the birth of children until they leave home
E) marriage to retirement unless a divorce,separation,or death occurs

F) A) and C)
G) C) and E)

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Question 92

Multiple Choice

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Involvement refers to

A) the external influences that affect a consumer's purchase.
B) the personal,social,and economic significance of the purchase to the consumer.
C) the level of difficulty involved in making a purchase.
D) the total number of people involved in the actual exchange process.
E) the time,energy,and personal investment that will be required to use a product.

F) B) and E)
G) B) and D)

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Question 93

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In an attempt to sell more soft drinks and popcorn,a theater owner embedded brief messages during movie trailers before showing the feature film.The messages,which flashed on the screen for such a short time that moviegoers were not consciously aware of them,urged consumers to "Drink Coke" and to "Eat Popcorn." Research has shown what about such messages?

In the VALS framework,consumers with the least resources of any segment represent a modest market for most products and services,are loyal to favorite brands,especially if they can be purchased at a discount,and are referred to as __________.

In the VALS framework,consumers motivated by achievement look for products and services that demonstrate success to their peers or to a peer group they aspire to.A segment of the achievement-motivated groups,known as __________,are trendy,fun-loving,and less self-confident than Achievers.

A reference group that a person wishes to maintain distance from because of differences in values or behaviors is referred to as a(n) __________ group.

Nico wants to buy a new camera for his semester studying abroad but he knows very little about cameras himself,having never owned one.As a result,he has begun asking for advice from friends and relatives.In addition,he has talked to several salespeople at a camera shop and Best Buy and has looked at some websites.Nico is engaging in

Using the same brand name for different products,such as Tylenol $\rightarrow$ Cold & Flu and Tylenol $\rightarrow$ p.m.,is an example of

A consumer's subjective perception of how a product or brand performs on different attributes based on personal experience,advertising,and discussions with other people are referred to as __________.

A local country club has a great golf course,swimming pool,tennis courts,and even a stable for horses.It also has numerous high-profile business people and local politicians as members.To attract new members,the club's board of directors should focus its marketing efforts on people who view its current members as a(n) __________ group.

When Betty Crocker advertises that a cake baked from one of its mixes tastes just like homemade,it is influencing which type of learning?

In the VALS framework,consumers motivated by self-expression desire social or physical activity,variety,and risk.One segment of the two self-expression-motivated groups,known as __________,are young,enthusiastic,and impulsive consumers who become excited about new possibilities but are equally quick to cool.

In most cases,which problem solving variation would be used for blenders,lunch,and professional ball game tickets?

BzzAgent is a firm that specializes in a marketing strategy known as

All of the following are challenges that Groupon faces EXCEPT:

In the VALS framework,those consumers who are practical and deliberate information-seekers,and who value durability and functionality in products over styling and newness,are called

Psychologists point out that an individual's needs may be hierarchical; that is,once one set of needs is met,people seek to satisfy the next set of needs in the hierarchy.Name each of the five levels in the hierarchy in order and give an example of each.

Because Marla is so strongly committed to a fat-free diet,she did not bother to read a recent report by the New England Journal of Medicine that suggested that some fat in our diet is healthy.The report was in a newspaper that Marla reads daily,but the headline did not appeal to Marla as a the result of

It is time for the Ramirez family to plan its annual vacation.The father wants to stay home this year and use the vacation money to work on the house.The paternal grandmother who lives with them wants to visit relatives in New York.The father asks his mother to determine how much a trip to New York would cost the family and if they could stay with relatives while they were there.The mother and the daughter Mary want to go to the beach.Which of the following sentences best describes the roles each family member played in making this decision?

About 65 percent of BzzAgents are