Question 1

Explain the differences in promotion between convenience,shopping,specialty,and unsought products.

Accepted Answer

Promotion for convenience products would...

Question 2

Which of the following is the best example of a nondurable good?

Accepted Answer

A)  automobile
B)  e-reader
C)  baseball
D)  gasoline
E)  shoesF) A) and B)
G) A) and D)

Question 3

Inseparability in services means consumers

Accepted Answer

A)  see little variation from one service provider in an industry to another.
B)  are unable to differentiate price from quality.
C)  cannot evaluate a service until it is being or has been used.
D)  cannot separate the service itself from the deliverer of the service.
E)  cannot separate themselves from the deliverer of the service.F) A) and E)
G) None of the above

Question 4

A nondurable good is defined as a(n)

Accepted Answer

A)  item consumed in one or a few uses.
B)  item that usually lasts over an extended number of uses.
C)  item that lasts at least one year without becoming obsolete.
D)  product purchased only for the use of ultimate consumers.
E)  product used in the production of other products.F) C) and D)
G) A) and D)

Question 5

The movie The Hunger Games opened originally in a select number of theaters before opening nationwide.After its theater run,it was shown on pay-per-view channels and then on premium movie channels.The movie then was made widely available in video stores and Netflix on DVD.What type(s)of consumer product is this movie? Explain your answer.

Accepted Answer

Student answers may vary,but all should ...

Question 6

Garlic Cake was supposed to be served as an hors d'oeuvre with sweet breads,spreads,and meats,but at its introduction the company forgot to explain this to potential consumers.This product failure demonstrates

Accepted Answer

A)  not satisfying customer needs on critical factors.
B)  poor product quality.
C)  poor execution of the marketing mix.
D)  an insignificant point of difference.
E)  bad timingF) B) and C)
G) A) and E)

Question 7

Although many people love the self-service technology that allows Redbox to provide DVDs 24 hours a day,many people missed the personal interaction and recommendations from their local clerks from Blockbuster or an independent video store.Redbox confronted this issue by creating a "Redblog" where customers could share their opinions,feelings,and experiences.This is an example of confronting the

Accepted Answer

A)  inventory aspects of services.
B)  inseparability aspects of services.
C)  inconsistency aspects of services.
D)  intangibility aspects of services.
E)  impressionability aspects of services.F) B) and C)
G) A) and E)

Question 8

The stage of the new-product process that turns an idea on paper into a prototype is referred to as __________.

Accepted Answer

A)  idea generation
B)  screening and evaluation
C)  business analysis
D)  commercialization
E)  developmentF) B) and C)
G) C) and E)

Question 9

Marissa Mayer oversees virtually every new design or feature on Google's home page,from the color of the Google tool bar to the exact words on a Google page.Her job title was

Accepted Answer

A)  Chief Marketing Officer.
B)  Chief Technology Officer.
C)  Vice President-Website Aesthetics.
D)  Vice President-Search Products and User Experience.
E)  Chief Executive Officer.F) A) and B)
G) C) and D)

Question 10

Define derived demand and provide an example NOT 
included in the text.

Accepted Answer

A major characteristic of business produ...

Question 11

The stage of the new-product process that exposes actual products to prospective consumers under realistic purchase conditions to see if they will buy is referred to as

Accepted Answer

A)  development.
B)  market testing.
C)  business analysis.
D)  commercialization.
E)  screening and evaluation.F) B) and D)
G) A) and C)

Question 12

Leona hates carrying a camera with her on vacations.If she only knew of the existence of the ½" thick Logitech pocket digital camera that easily fits in any pocket! For Leona,the Logitech camera is a(n)

Accepted Answer

A)  shopping product.
B)  convenience product.
C)  specialty product.
D)  unsought product.
E)  discretionary product.F) A) and E)
G) A) and C)

Question 13

Which of the following is the best example of a people-based service?

Accepted Answer

A)  a lawyer
B)  movie theaters
C)  airlines
D)  vending machines
E)  taxisF) None of the above
G) A) and E)

Question 14

Recently,many nonprofit organizations such as the American Red Cross

Accepted Answer

A)  have found marketing practices to be counterproductive.
B)  began using marketing activities to improve profits.
C)  could not afford marketing activities.
D)  thought that marketing activities would create excess demand.
E)  have used marketing to improve communications.F) A) and E)
G) A) and D)

Question 15

Kroger required that Birds Eye pay $15,000 per month to get its new Vegetable Quinoa Pilaf placed in the middle shelves in the frozen vegetable freezer section of all its supermarkets around the country.This payment is an example of a

Accepted Answer

A)  product placement fee.
B)  bribe.
C)  product support fee.
D)  slotting fee.
E)  shelf space allowance.F) A) and B)
G) A) and C)

Question 16

During a recent shopping trip to a local Target store,Pat noticed several things.First,she noticed that the store offered a tremendous variety of products,including toys,pet foods,clothing for men,women,and children,health and beauty aids,small household appliances,automotive products,and more.Each product grouping at Target is an example of a(n) __________.

Accepted Answer

A)  product item
B)  product mix
C)  industry
D)  product class
E)  product lineF) C) and E)
G) A) and C)

Question 17

An important way of viewing new products is in terms of their effects on consumption,which from the perspective of consumers is by

Accepted Answer

A)  the price.
B)  the extent of media promotion.
C)  the degree of potential product cannibalization.
D)  the presence of "feature bloat."
E)  the degree of learning involved.F) B) and C)
G) D) and E)

Question 18

There are four unique elements to services-intangibility,inconsistency,inseparability,and inventory-which are referred to as the __________.

Accepted Answer

A)  service mix
B)  four I's of services
C)  service matrix
D)  span of services
E)  service continuumF) C) and D)
G) A) and E)

Question 19

Industrial services are support products that include items such as

Accepted Answer

A)  stationery,paper clips,and brooms. 
B)   tools and office equipment.
C)   buildings and fixed equipment.
D)  raw materials and component parts.
E)  maintenance,repair,and legal services.F) B) and E)
G) A) and E)

Question 20

__________ often speeds up software development by using a "do it,try it,fix it" approach that encourages continuous improvement even after the initial design.

Accepted Answer

A)  Time to market
B)  Parallel development
C)  Test marketing
D)  Groupthink
E)  Fast prototypingF) B) and E)
G) A) and B)

Exam 9: Developing New Products and Services

__________ often speeds up software development by using a "do it,try it,fix it" approach that encourages continuous improvement even after the initial design.

Correct Answer
verified

Correct Answer
verified

The stage of the new-product process that exposes actual products to prospective consumers under realistic purchase conditions to see if they will buy is referred to as

Correct Answer
verified

Kroger required that Birds Eye pay $15,000 per month to get its new Vegetable Quinoa Pilaf placed in the middle shelves in the frozen vegetable freezer section of all its supermarkets around the country.This payment is an example of a

Correct Answer
verified

Recently,many nonprofit organizations such as the American Red Cross

Correct Answer
verified

The stage of the new-product process that turns an idea on paper into a prototype is referred to as __________.

Correct Answer
verified

Leona hates carrying a camera with her on vacations.If she only knew of the existence of the ½" thick Logitech pocket digital camera that easily fits in any pocket! For Leona,the Logitech camera is a(n)

Correct Answer
verified

Marissa Mayer oversees virtually every new design or feature on Google's home page,from the color of the Google tool bar to the exact words on a Google page.Her job title was

Correct Answer
verified

Inseparability in services means consumers

Correct Answer
verified

Correct Answer
verified

An important way of viewing new products is in terms of their effects on consumption,which from the perspective of consumers is by

Correct Answer
verified

Define derived demand and provide an example NOT included in the text.

Correct Answer
verified
A major characteristic of business produ...
View Answer

There are four unique elements to services-intangibility,inconsistency,inseparability,and inventory-which are referred to as the __________.

Correct Answer
verified

Garlic Cake was supposed to be served as an hors d'oeuvre with sweet breads,spreads,and meats,but at its introduction the company forgot to explain this to potential consumers.This product failure demonstrates

Correct Answer
verified

Which of the following is the best example of a people-based service?

Correct Answer
verified

Explain the differences in promotion between convenience,shopping,specialty,and unsought products.

Correct Answer
verified
Promotion for convenience products would...
View Answer

Correct Answer
verified
Student answers may vary,but all should ...
View Answer

Industrial services are support products that include items such as

Correct Answer
verified

Which of the following is the best example of a nondurable good?

Correct Answer
verified

A nondurable good is defined as a(n)

Correct Answer
verified

Exam 9: Developing New Products and Services

__________ often speeds up software development by using a "do it,try it,fix it" approach that encourages continuous improvement even after the initial design.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

The stage of the new-product process that exposes actual products to prospective consumers under realistic purchase conditions to see if they will buy is referred to as

Correct AnswerverifiedShow Answer

Kroger required that Birds Eye pay $15,000 per month to get its new Vegetable Quinoa Pilaf placed in the middle shelves in the frozen vegetable freezer section of all its supermarkets around the country.This payment is an example of a

Correct AnswerverifiedShow Answer

Recently,many nonprofit organizations such as the American Red Cross

Correct AnswerverifiedShow Answer

The stage of the new-product process that turns an idea on paper into a prototype is referred to as __________.

Correct AnswerverifiedShow Answer

Leona hates carrying a camera with her on vacations.If she only knew of the existence of the ½" thick Logitech pocket digital camera that easily fits in any pocket! For Leona,the Logitech camera is a(n)

Correct AnswerverifiedShow Answer

Marissa Mayer oversees virtually every new design or feature on Google's home page,from the color of the Google tool bar to the exact words on a Google page.Her job title was

Correct AnswerverifiedShow Answer

Inseparability in services means consumers

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

An important way of viewing new products is in terms of their effects on consumption,which from the perspective of consumers is by

Correct AnswerverifiedShow Answer

Define derived demand and provide an example NOT included in the text.

Correct AnswerverifiedA major characteristic of business produ...View AnswerShow Answer

There are four unique elements to services-intangibility,inconsistency,inseparability,and inventory-which are referred to as the __________.

Correct AnswerverifiedShow Answer

Garlic Cake was supposed to be served as an hors d'oeuvre with sweet breads,spreads,and meats,but at its introduction the company forgot to explain this to potential consumers.This product failure demonstrates

Correct AnswerverifiedShow Answer

Which of the following is the best example of a people-based service?

Correct AnswerverifiedShow Answer

Explain the differences in promotion between convenience,shopping,specialty,and unsought products.

Correct AnswerverifiedPromotion for convenience products would...View AnswerShow Answer

Correct AnswerverifiedStudent answers may vary,but all should ...View AnswerShow Answer

Industrial services are support products that include items such as

Correct AnswerverifiedShow Answer

Which of the following is the best example of a nondurable good?

Correct AnswerverifiedShow Answer

A nondurable good is defined as a(n)

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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A major characteristic of business produ...
View Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Promotion for convenience products would...
View Answer

Correct Answer
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Student answers may vary,but all should ...
View Answer

Correct Answer
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Correct Answer
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Correct Answer
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