Question 1

Distribution is very limited with which of the following type of consumer product?

Accepted Answer

A)  shopping product
B)  convenience product
C)  discretionary product
D)  prepurchase product
E)  specialty productF) C) and E)
G) C) and D)

Question 2

The brochure for Spa Sydell has photographs of people enjoying the various spa amenities.By seeing the pictures of available treatments at the spa,a customer has a better idea of what she is buying.Spa Sydell uses a brochure to help customers deal with the __________ that is associated with using the service.

Accepted Answer

A)  incongruity
B)  inconsistency
C)  inventory costs
D)  inseparability
E)  intangibilityF) None of the above
G) A) and C)

Question 3

If you watch much television,you have seen the ads that show a controlled crash of a car containing crash test dummies and the resultant vehicular damage.In the new-product process,this safety test would occur during the __________ stage.

Accepted Answer

A)  development
B)  market testing
C)  idea generation
D)  screening and evaluation
E)  business analysisF) A) and D)
G) D) and E)

Question 4

Explain what an unsought product is and give some examples.

Accepted Answer

An unsought product is an item that the ...

Question 5

Among business products,drafting tables would best be considered which type of support products?

Accepted Answer

A)  installations
B)  accessory equipment
C)  supplies
D)  industrial services
E)  raw materialsF) B) and E)
G) None of the above

Question 6

Very infrequent purchases with some comparison shopping are characteristic of the purchasing behavior for a type of consumer product (such as burial insurance) that a prospective buyer may not initially want.This type of consumer service is referred to as a(n)

Accepted Answer

A)  shopping product/service.
B)  convenience product/service.
C)  specialty product/service.
D)  support product/service.
E)  unsought product/service.F) A) and C)
G) D) and E)

Question 7

You greatly admire a set of Waterford crystal serving bowls you see at a dinner party and decide to buy two despite their cost of $250 each.They are only available in your area in a Waterford shop 40 miles from campus.Into which classification of consumer products would the Waterford crystal serving bowls fall?

Accepted Answer

A)  convenience products
B)  shopping products
C)  specialty products
D)  unsought products
E)  discretionary productsF) B) and C)
G) A) and B)

Question 8

Which of the following statements about services is most accurate?

Accepted Answer

A)  Although a major contributor to the GDP nationally,services play only a minor role in GDP on a global scale.
B)  Whether tangible or not,the marketing of services is exactly the same as the marketing of products or ideas since they both satisfy customer needs.
C)  Almost 65% of all jobs created in the United States are in the services sector.
D)  In the U.S.,more than 40% of the GDP comes from services.
E)  There is much more in common with the marketing of services and business products than there is between the marketing of services and consumer products.F) A) and E)
G) B) and C)

Question 9

The relationship between a product line and product mix is

Accepted Answer

A)  product mixes include product lines.
B)  product lines include product mixes.
C)  product lines refer to consumer products; product mixes refer to industrial products.
D)  product mixes refer to consumer products; product lines refer to industrial products.
E)  there is no significant difference other than minor product variations of color,size,or form.F) A) and B)
G) B) and E)

Question 10

Services can be classified by

Accepted Answer

A)  their method of delivery.
B)  their use of idle capacity time.
C)  the nature of their ownership.
D)  their location on perceptual maps.
E)  organizational reach.F) A) and C)
G) A) and D)

Question 11

Among business products,printer paper would be classified as which type of support product?

Accepted Answer

A)  installations
B)  accessory equipment
C)  supplies
D)  industrial services
E)  raw materialsF) A) and E)
G) A) and C)

Question 12

Recently,many nonprofit organizations such as The United Way,Greenpeace,Outward Bound,The Salvation Army,and The Nature Conservancy

Accepted Answer

A)  were eager to use marketing practices.
B)  thought that marketing would limit the profitability of the nonprofit organization.
C)  could not afford marketing activities.
D)  have increased their use of marketing practices.
E)  thought that marketing activities would create excess demand.F) None of the above
G) All of the above

Question 13

Products such as tools and repair services that are used to assist in producing other goods and services are referred to as __________.

Accepted Answer

A)  components
B)  complementary products
C)  support products
D)  derived products
E)  materialsF) None of the above
G) B) and C)

Question 14

To help consumers assess and compare services,marketers try to make them __________ or show the benefits of using the service.

Accepted Answer

A)  tangible
B)  intangible
C)  consistent
D)  timely
E)  measurableF) None of the above
G) D) and E)

Question 15

As a dimension of service quality,responsiveness is

Accepted Answer

A)  the ability to perform the promised service dependably and accurately.
B)  the appearance of physical facilities,equipment,personnel,and communication materials.
C)  the willingness to help customer and provide prompt service.
D)  the knowledge and courtesy of employees and their ability to convey trust and confidence.
E)  caring,individualized attention provided to customers.F) B) and C)
G) A) and D)

Question 16

If you are using a marketing dashboard to discover which cities in Florida are not meeting their sales growth goal for your sunscreen products,what marketing metric should be used to measure sales performance?

Accepted Answer

A)  every metric possible
B)  shelf space for this year and last year by city
C)  production costs
D)  customer psychographics
E)  annual percent sales change by cityF) B) and C)
G) A) and E)

Question 17

Fifty percent or more of American adults have not had their teeth checked by a dentist within the last five years.For these people,dental services would be classified as a(n)

Accepted Answer

A)  shopping product.
B)  convenience product.
C)  specialty product.
D)  unsought product.
E)  business product.F) A) and B)
G) A) and C)

Question 18

As a dimension of service quality,the willingness to help customers and provide prompt service is referred to as __________.

Accepted Answer

A)  reliability
B)  responsiveness
C)  competence
D)  assurance
E)  empathyF) None of the above
G) A) and E)

Question 19

The first flat-panel HD (high definition) TV is an example of which type of innovation?

Accepted Answer

A)  continuous innovation
B)  dynamically continuous innovation
C)  discontinuous innovation
D)  insignificant innovation
E)  disruptive innovationF) All of the above
G) B) and E)

Question 20

Commercialization is the stage in the new-product process

Accepted Answer

A)  at which the product is positioned and launched in full-scale production and sales.
B)  during which the firm performs its final evaluations of the new-product.
C)  when second-year sales forecasts are compared to actual first-year sales figures using a marketing dashboard.
D)  when advertising campaigns are evaluated using Starch scores to identify brand awareness.
E)  at which the product generates the greatest sales and profits.F) C) and E)
G) B) and D)

Exam 9: Developing New Products and Services

Services can be classified by

Correct Answer
verified

Among business products,drafting tables would best be considered which type of support products?

Correct Answer
verified

Explain what an unsought product is and give some examples.

Correct Answer
verified
An unsought product is an item that the ...
View Answer

Distribution is very limited with which of the following type of consumer product?

Correct Answer
verified

Which of the following statements about services is most accurate?

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

To help consumers assess and compare services,marketers try to make them __________ or show the benefits of using the service.

Correct Answer
verified

Commercialization is the stage in the new-product process

Correct Answer
verified

The first flat-panel HD (high definition) TV is an example of which type of innovation?

Correct Answer
verified

If you watch much television,you have seen the ads that show a controlled crash of a car containing crash test dummies and the resultant vehicular damage.In the new-product process,this safety test would occur during the __________ stage.

Correct Answer
verified

Products such as tools and repair services that are used to assist in producing other goods and services are referred to as __________.

Correct Answer
verified

Very infrequent purchases with some comparison shopping are characteristic of the purchasing behavior for a type of consumer product (such as burial insurance) that a prospective buyer may not initially want.This type of consumer service is referred to as a(n)

Correct Answer
verified

Fifty percent or more of American adults have not had their teeth checked by a dentist within the last five years.For these people,dental services would be classified as a(n)

Correct Answer
verified

As a dimension of service quality,responsiveness is

Correct Answer
verified

Among business products,printer paper would be classified as which type of support product?

Correct Answer
verified

Recently,many nonprofit organizations such as The United Way,Greenpeace,Outward Bound,The Salvation Army,and The Nature Conservancy

Correct Answer
verified

If you are using a marketing dashboard to discover which cities in Florida are not meeting their sales growth goal for your sunscreen products,what marketing metric should be used to measure sales performance?

Correct Answer
verified

As a dimension of service quality,the willingness to help customers and provide prompt service is referred to as __________.

Correct Answer
verified

The relationship between a product line and product mix is

Correct Answer
verified

Exam 9: Developing New Products and Services

Services can be classified by

Correct AnswerverifiedShow Answer

Among business products,drafting tables would best be considered which type of support products?

Correct AnswerverifiedShow Answer

Explain what an unsought product is and give some examples.

Correct AnswerverifiedAn unsought product is an item that the ...View AnswerShow Answer

Distribution is very limited with which of the following type of consumer product?

Correct AnswerverifiedShow Answer

Which of the following statements about services is most accurate?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

To help consumers assess and compare services,marketers try to make them __________ or show the benefits of using the service.

Correct AnswerverifiedShow Answer

Commercialization is the stage in the new-product process

Correct AnswerverifiedShow Answer

The first flat-panel HD (high definition) TV is an example of which type of innovation?

Correct AnswerverifiedShow Answer

If you watch much television,you have seen the ads that show a controlled crash of a car containing crash test dummies and the resultant vehicular damage.In the new-product process,this safety test would occur during the __________ stage.

Correct AnswerverifiedShow Answer

Products such as tools and repair services that are used to assist in producing other goods and services are referred to as __________.

Correct AnswerverifiedShow Answer

Very infrequent purchases with some comparison shopping are characteristic of the purchasing behavior for a type of consumer product (such as burial insurance) that a prospective buyer may not initially want.This type of consumer service is referred to as a(n)

Correct AnswerverifiedShow Answer

Fifty percent or more of American adults have not had their teeth checked by a dentist within the last five years.For these people,dental services would be classified as a(n)

Correct AnswerverifiedShow Answer

As a dimension of service quality,responsiveness is

Correct AnswerverifiedShow Answer

Among business products,printer paper would be classified as which type of support product?

Correct AnswerverifiedShow Answer

Recently,many nonprofit organizations such as The United Way,Greenpeace,Outward Bound,The Salvation Army,and The Nature Conservancy

Correct AnswerverifiedShow Answer

If you are using a marketing dashboard to discover which cities in Florida are not meeting their sales growth goal for your sunscreen products,what marketing metric should be used to measure sales performance?

Correct AnswerverifiedShow Answer

As a dimension of service quality,the willingness to help customers and provide prompt service is referred to as __________.

Correct AnswerverifiedShow Answer

The relationship between a product line and product mix is

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
An unsought product is an item that the ...
View Answer

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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